How to Use Reddit For Keyword Research (Updated for 2025)
Key Takeaways This article will show you how to use Reddit as a powerful audience research tool for SEO. You’ll discover seven practical methods to find content topics your keyword research tools won’t show you. The goal is to help you understand what your target audience actually cares about, not just what they search for. […]
B2B SaaS Startup Marketing Strategy: 18 Tactics to Help You Grow Fast
After working as an SEO consultant for B2B SaaS for the past few years, I’ve helped countless software brands grow their revenue and organic traffic through SEO and other marketing tactics. Because of this, I put together this marketing guide to help you grow your SaaS startup and find solid positioning in your industry. Let’s jump […]
Why Is Technical SEO Such a Hot Topic?
Key Takeaways Technical SEO always seems to be a controversial topic in SEO, with people constantly arguing about its worth. I’m hoping to use this article as a way to cover some common myths about technical SEO and why we should re-shift how we approach technical SEO. It seems like every day I see a […]
My SEO Audit Checklist + Template
Download the SEO Checklist Template You can access it here. Thanks for checking this spreadsheet out! This spreadsheet is basically the process I take whenever I audit a website. I personally never use checklists since most websites have issues for all different types of reasons. I figured it would be helpful to others to put […]
ADHD and SEO: Why This Field is Great For People With ADHD
Key Takeaways In this article, I wanted to highlight some of the experiences I’ve had with ADHD, and why I feel like this field can attract others with this disorder. When people describe me, they say I’m often either overly enthusiastic about random topics or downright disinterested. When it comes to SEO, I’m as passionate […]
Link Earning vs Link Building: Why Building a Brand is a Better Long-Term Option
Key Insights This article will talk about the differences between link building and link earning, and why you should prioritize earning your links overall manual outreach I think we can all agree that link building sucks. It’s a giant pain in the ass, and it can sometimes be all this work for very little in […]
How to Find Bottom of Funnel Keywords That Actually Convert
Key Takeaways Want to capture leads that are ready to convert? This article shows you exactly how to find and use bottom-of-funnel keywords. You’ll discover the three most powerful types of BoFu content (comparison, alternatives, and “best of” content) with real examples from top companies. Whether you’re trying to influence purchase decisions or control the […]
Startup Marketing Budgets: How Much Should a Startup Spend on Marketing?
Launching a SaaS startup is often chaotic, especially for the founder. (This is supposedly a stressed founder in the astral plane) Different roles need to be filled, while resources are tight, often causing the founder to wear many hats in the early stages. Then, on top of it all, you have to consider marketing (and […]
How to Generate Leads That Convert for a B2B SaaS
No matter what stage you are in as a SaaS (early stage, mid-sized, or even enterprise), finding ways to generate quality leads that fill up your pipeline is obvious. But how do you generate leads that every business is vying for? Should you invest in your sales and marketing teams to find and qualify new leads? Or, […]
33 Best SEO Tools to Use For Your Next SaaS Marketing Campaign
What good is a SaaS SEO strategy if you don’t have access to the right tools to make your campaign successful? I’ve put together a list of SaaS SEO tools I use the most for all of my clients. These tools can apply to any SEO strategy, but they seem to work best for B2B SaaS. […]