In the ever-evolving world of eCommerce, staying ahead of the competition requires a comprehensive understanding of SEO and how to use it to drive sales.

In this article, you’ll find a wide range of statistics that cover everything about e-commerce SEO.

By using these eCommerce SEO statistics, you can optimize your business to increase online visibility, attract organic traffic, and boost sales.

Let’s jump right in

General eCommerce SEO Statistics

1. 93% of online experiences begin with a search engine. [6]

2. Over two-thirds of all clicks on search engine results pages (SERPs) go to the top five results. [6]

3. In 2023, 20.8% of retail purchases are expected to take place online. [4]

4. 90% of all searches in 2018 were conducted on Google, highlighting its importance as the most popular search engine. [11]

5. Optimizing and republishing old posts can result in organic traffic growth of up to 106%. [5]

6. Google covers 86.6% of the search engine market in 2021. [6]

7. Voice search queries containing a featured snippet account for 12.3% of all search queries. [6]

8. SEO drives 1,000% more traffic than organic social media. [9]

9. The top five organic search results on Google receive 67.60% of all clicks. [3]

10. 53.3% of all website traffic comes from organic search. [3]

11. Websites on the first page of Google search results have an average click-through rate (CTR) of 31.7%. [3]

12. The average time it takes to see results from SEO efforts is between four to six months. [3]

13. 75% of users never scroll past the first page of search results. [3]

14. Video is 50 times more likely to rank organically in search results than plain text. [8]

15. 75% of people never click past the first page of search engine results. [8]

16. Organic search drives 51% of all website traffic. [8]

17. The majority (68%) of online experiences start with a search engine. [10]

18. Organic search traffic has a close rate of 14.6%, while outbound leads (such as direct mail or print advertising) have a close rate of only 1.7%. [10]

19. 55% of consumers start their product searches on Amazon, making it crucial for eCommerce businesses to optimize their presence on the platform. [10]

20. The average conversion rate for websites that use video is 4.8%, compared to 2.9% for those that don’t. [10]

21. eCommerce sites that load in two seconds have an average bounce rate of 9%, while those that load in five seconds have a bounce rate of 38%. [10]

22. 40% of eCommerce revenue is generated by repeat customers, highlighting the importance of retaining customers through effective inbound SEO strategies. [10]

23. At least 43% of eCommerce traffic comes from Google’s organic search. [9]

24. Search engines generate 300% more traffic for websites than social media. [9]

25. 23.6% of eCommerce orders are directly linked to organic traffic. [7]

26. 51% of people discover new products or companies online. [9]

27. 95% of search traffic goes to the first page of search results. [9]

28. Moving up one search position can boost click-through rates by 30.8%. [9]

29. 61% of online consumers in the US make purchases based on blog recommendations. [9]

30. Organic search accounts for 53% of website traffic on average. [2]

31. 75% of people never go beyond the first page of search results. [7]

32. 70% of searches use more than three words. [7]

33. Repurposing content can increase organic traffic by 106%. [7]

34. On-page content, such as blogs, can boost traffic by up to 2000% and impact SEO rankings. [7]

35. The first result on Google typically contains 1890 words. [7]

36. Meta descriptions are present on 74.98% of top-ranking pages. [7]

The Importance of Google for E-commerce

37. According to Statista, in 2023, 68% of online shoppers in the U.S. search for a product on Google before making a purchase.[7]

38. In terms of website traffic, 93% of global traffic comes from Google, making it the dominant search engine.[12]

39. Google drives a significant portion of online retail traffic. As of 2023, leading e-commerce and shopping websites in the U.S. based on visit share include Amazon, Walmart, eBay, and AliExpress.[4]

40. Mobile devices play a crucial role in e-commerce, with 61% of online retail traffic coming from mobile devices. This includes mobile search traffic on platforms like Google.[8]

41. Google’s influence extends beyond search. YouTube, which is owned by Google, is one of the most visited websites, attracting billions of visitors. YouTube can also be an important platform for e-commerce businesses to reach and engage with customers.[12]

eCommerce Mobile SEO Statistics

42. Mobile website traffic accounts for 50% of all website traffic. [5]

43. Mobile searches account for 61% of Google searches. [7]

44. 79% of smartphone users have made an online purchase in the last six months. [5]

45. Over 50% of eCommerce purchases during the holiday season are made on smartphones. [5]

46. Smartphones account for nearly 70% of all retail website visits globally. [9]

47. Conversion rates from mobile apps are 3 times higher than mobile websites. [9]

48. Negative experiences in a mobile store make customers 62% less likely to purchase in the future. [9]

49. The first entry on mobile search engine results pages (SERPs) receives a significant share of clicks. [5]

50. Page loading times significantly impact bounce rates on mobile sites. A 32% increase in bounce rates occurs when loading times change from 1 to 3 seconds on mobile sites. [9]

51. Mobile searches for “best” have increased by over 80% in the past two years. [8]

52. Conversion rates from mobile apps are 3 times higher than mobile websites. [9]

eCommerce Schema Statistics 

53. eCommerce businesses with structured data markup have a 36% higher click-through rate. [10]

54. According to a study by Searchmetrics, websites with schema markup rank an average of four positions higher in search engine results pages (SERPs) than websites without schema markup. [1]

55. A case study by Botify showed that implementing schema markup on product pages resulted in a 33% increase in organic traffic for an e-commerce website. [2]

56. A study conducted by Yoast found that pages with schema markup received a 25% higher click-through rate (CTR) compared to pages without schema markup. [3]

57. According to a survey by BrightEdge, websites that utilize schema markup experience a 30% increase in impressions compared to websites without schema markup. [4]

58. A case study by Schema App showed that implementing schema markup on an e-commerce website resulted in a 30% increase in organic search traffic within six weeks. [5]

Featured Snippet Statistics

59. Featured snippets receive approximately 8% of all clicks and contribute to “no-click searches” where users find their desired information directly from the snippet. [1]

60. Featured snippets account for 35.1% of all clicks in organic search results. [4]

61. Featured snippets appear in approximately 19% of search engine results pages (SERPs). [4]

62. Paragraphs are the most common type of featured snippet, accounting for approximately 70% of all featured snippets. Lists, tables, and videos make up the remaining formats. [4]

63. Featured snippets cover about 50% of a mobile screen, making them highly visible to users. [4]

64. Snippet accordions and double featured snippets are present in approximately 7.3% of SERPs with featured snippets. [4]

65. Approximately 12.29% of total search queries are covered by featured snippets. [7]

66. Featured snippets appear in 12.3% of search queries, contributing to higher click-through rates for websites. [7]

67. 99.58% of featured snippets are derived from pages ranked in the top 10 search results. [9]

68. Featured snippets are more likely to appear for long-tail keyword queries with specific search intent. [3]

eCommerce Image SEO Statistics

69. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. [1]

70. Google Images accounts for over 20% of web searches in the United States. [1]

71. Specific on-page optimization techniques for images, such as descriptive file names, alt text, captions, and relevant context, contribute to improving visibility and attracting organic search traffic. [2][3][4][6]

72. Images can contribute to the overall organic search traffic, as 53.3% of all website traffic comes from organic search. [1]

eCommerce Content Marketing Statistics

73. On average, long-form content gets 77.2% more links than short articles. [8]

74. 82% of marketers invest in content marketing, with 40% of B2B marketers having a documented strategy. [2]

75. Video is the primary content format, and 73% of people prefer short videos. [2]

76. Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. [2]

77. 57% of companies have a documented content marketing strategy. [5]

78. 96% of marketing decision-makers consider content marketing effective, with 19% describing it as extremely effective. [5]

79. Written content is the most commonly used type of content, followed by email marketing and organic social. [5]

80. 70% of marketers actively invest in content marketing, with budgets varying across different methods. [5]

81. 21% of marketers allocate at least half of their team’s budget to content marketing, and two-thirds spend up to $5,000 a month on content. [5]

82. 80% of very successful content marketers allocate more than 10% of their total marketing budgets to content. [6]

eCommerce Video SEO Statistics

83. Video marketing has produced a good return on investment (ROI) for 88% of marketers. [4]

84. Adding a video to a landing page can increase conversion rates by up to 80%. [4]

85. Video consumption continues to rise, with video traffic projected to make up 82% of all consumer traffic by 2022. [8]

86. 70% of SEO professionals plan to produce more video content in the next 12 months. [9]

eCommerce Link Building Statistics

87. 57% of marketing executives believe backlinks contribute to organic search success. [1]

88. Backlinks are the most influential factor for website rankings, according to 99.2% of SEO professionals. [2]

89. A 10% increase in the number of referring domains can lead to an 8% increase in organic traffic. [4]

90. Approximately 91% of web pages have zero backlinks pointing to them. [11]

91. 55% of content marketers consider link building to be the most challenging aspect of SEO. [1]

92. 94% of web pages never receive any organic search traffic from Google due to a lack of backlinks. [2]

eCommerce User Experience Statistics

93. A good user interface design can potentially increase e-commerce conversion rates by 200%. [1]

94. Only 1% of people believe that e-commerce websites consistently meet their expectations. [1]

95. Mobile users are five times more likely to abandon tasks on non-optimized websites. [1]

96. A one-second delay in page response time can result in a 7% reduction in conversions. [1]

97. Poor user experience causes 70% of online business failures. [1]

98. 88% of online shoppers are less likely to return to a website after a bad user experience. [2]

99. Mobile users expect a company’s mobile website to be as good as or better than its desktop website. [2]

100. Slow website loading leads to 40% of people leaving the site. [2]

101. 90% of users will not return to a website due to bad user experience. [2]

102. 85% of adults expect a business’s mobile website to be as good as its desktop version. [6]

103. Users prefer video content, and mobile-friendliness affects user engagement. [6]

104. 54% of people report ad clutter as a major obstacle to a good user experience. [3]

105. Only 55% of companies conduct UX testing. [3]

106. Aesthetics play a vital role in user judgment, with 52% of users citing it as the main reason for not returning to a website. [5]

107. 88% of users are unlikely to return to a website after a bad user experience. [5]

108. 70% of failed online businesses attribute their failure to bad usability. [6]

109. Users abandon sites that don’t display correctly on smartphones, and 74% of users are likely to revisit mobile-friendly websites. [2]

110. Fixing development issues during the design phase is significantly cheaper, and developers spend 50% of their time fixing issues that could have been avoided through UX testing. [3]

111. Mobile optimization is essential, as 45% of users expect content to display correctly across different devices. [11]

112. 75% of website visitors judge a site’s credibility based on its appearance. [11]

General eCommerce Statistics 

113. 2 billion people made online purchases in 2020, with e-retail sales exceeding 4.2 trillion USD worldwide. [9]

114. An estimated 20.8% of retail purchases will occur online in 2023. [1]

115. Online retail purchases are projected to reach 24% of total retail purchases by 2026. [1]

116. E-commerce sales are expected to grow by 10.4% in 2023. [1]

117. The global e-commerce market is predicted to reach $6.3 trillion in 2023. [1]

118. The global e-commerce market is projected to surpass $8.1 trillion by 2026. [1]

119. In the United States, the e-commerce market is set to surpass $1.1 trillion in sales in 2023. [1]

120. 16.4% of retail purchases in the United States will happen online in 2023. [1]

121. Amazon captures 37.8% of the e-commerce market share. [1]

122. Over half of online shoppers, 57%, shop internationally. [1]

123. 48% of online shoppers abandon their carts due to additional costs like shipping and taxes. [1]

124. Requiring account creation is a reason for cart abandonment, cited by 24% of online shoppers. [1]

125. Slow shipping (22%) and a complicated checkout process (22%) contribute to cart abandonment. [1]

126. Approximately 79% of shoppers make online purchases at least once a month. [1]

Wrapping Up

As the e-commerce landscape continues to grow and evolve, staying up to date with the latest SEO trends is crucial for e-commerce websites. 

SEO, content marketing, link building, and UX are all integral aspects of an effective e-commerce marketing strategy. 

By harnessing the power of these eCommerce SEO statistics, businesses can drive organic traffic, improve their search rankings, and ultimately achieve success in a highly competitive online marketplace.