8 Ecommerce SEO Statistics Marketers Should Know

With SEO and e-commerce becoming a competitive field, staying ahead requires a complete understanding of SEO and how it might change in the next year or so.

In this article, you’ll find a wide range of statistics that cover everything about e-commerce SEO.

These e-commerce statistics are aimed at helping you understand the current landscape and what this may look like in 2024.

Top E-commerce SEO Statistics

1. 93% of online experiences begin with a search engine. [6]

2. At least 43% of eCommerce traffic comes from Google’s organic search. [9]

3. 23.6% of eCommerce orders are directly linked to organic traffic. [7]

4. 51% of people discover new products or companies online. [9]

5. 61% of online consumers in the U.S. make purchases based on blog recommendations. [9]

6. According to Statista, in 2023, 68% of online shoppers in the U.S. search for a product on Google before making a purchase.[7]

7. 79% of smartphone users have purchased online in the last six months. [5]

8. Mobile searches for “best” have increased by over 80% in the past two years. [8]

1. 93% of online experiences begin with a search engine. [6]

Whenever users plan to make a purchase, it will almost always start with a search engine.

93% of search experiences start with a search engine. You must be visible throughout your buyer’s journey if you want more product purchases.

So when they’re ready to make a purchase when they’re looking for products, and depending on your catalog, before they even know what product they want. This will be a mix of brand and product building.

2. At least 43% of eCommerce traffic comes from Google’s organic search. [9]

Continuing off the previous ecom statistic, most of your potential customers can come from organic search.

As mentioned, you want to be visible throughout your audience’s entire buyer journey.

Not to mention that you don’t have to pay to be visible for searches. As long as you execute your SEO correctly, you can drive product purchases over the long term rather than be a short-term tactic you constantly manage.

3. 23.6% of eCommerce orders are directly linked to organic traffic. [7]

In some form, almost 24% of e-commerce orders are tied to organic traffic. Even if your customers were nurtured through PPC, email, or social media, organic search would be their end channel for finding your products.

That’s why you must have your SEO set up to capture branded and non-branded searches for your product catalog. All of these searches can turn into product purchases through organic.

4. 51% of people discover new products or companies online. [9]

51% of people can and will find your products through organic search. While brand building is equally important, you want to optimize your product and category pages so users can easily find them through SEO.

When a user discovers your product directly through a search, it is much more likely they’ll make a direct purchase rather than doing additional research.

That’s why focusing on keyword rankings above position 3 is so important. Anything over position 3 will get the most traffic and reduce users bouncing to another site. Product purchases are much more likely to happen if you rank higher on Google.

5. 61% of online consumers in the U.S. make purchases based on blog recommendations. [9]

While category and product pages will be the main focus of SEO campaigns for e-commerce, blogs can still have value.

But what you post about is essential. You want to almost integrate your products into every post you create.

Whether it’s a collection post or “vs.” content, all of these have the potential to tie in specific products from your website. Not to mention that people can also purchase products directly on your blog.

6. According to Statista, in 2023, 68% of online shoppers in the U.S. search for a product on Google before making a purchase.[7]

This is why it’s essential to have visibility before your user makes a purchasing decision. Whether they’re researching to learn more about the product, find alternatives, or the actual product itself, you can still act as a touchpoint along their journey.

The more you meet your user, the more recognition you’ll have.

7. 79% of smartphone users have purchased online in the last six months. [5]

While this is more UX, it still can affect your SEO campaign. If your site isn’t accessible on mobile, you will lose out on sales, and Google may devalue your site based on poor mobile usability.

Google crawls websites from a mobile-first perspective, so if your site isn’t optimized for mobile, you might be hurting your SEO efforts.

So it’s almost a win-win. What’s good for your users is also good for SEO as well.

8. Mobile searches for “best” have increased by over 80% in the past two years. [8]

This is a testament to the power of SEO and content marketing for e-commerce.

“Best” searches will almost always lead to collection results. Like “best winter coats” or “best running gear,” this can be your opportunity to tie in your product for each collection.

So, if users are looking for the “best” type of products, you’ll want to have an article on collections for that specific product type. While doing this, you can tie your products directly into the collections article, so users can directly purchase your products in the article.

Wrapping Up

As the e-commerce landscape continues to grow and evolve, staying up to date with the latest SEO trends is crucial for e-commerce websites. 

SEO, content marketing, link building, and UX are integral to an effective e-commerce marketing strategy. 

By harnessing the power of these eCommerce SEO statistics, businesses can drive organic traffic, improve their search rankings, and ultimately achieve success in a highly competitive online marketplace.