You have a great idea, put together a great team, built an effective business plan, and secured the funding to take your tech or SaaS startup live. Now you need customers.
Marketing in a competitive industry like SaaS or technology can be time-consuming, expensive, and potentially futile if you don’t know what you’re doing. After all, you’re competing against some of the most advanced, tech-savvy, and wealthy players in the entire space.
SEO is the best way to increase awareness and is essential to getting the recognition you deserve, but if you don’t do it right, you’re only going to deplete your marketing budget. Effective SEO is tailored, conversion-driven, authority-focused, and, most of all, profitable.
That’s where I come in.
Increase Sales and Revenue for Your Startup with Conversion-Driven SEO
My name is Taylor Scher, and I’m the perfect SEO partner for your startup.
As an SEO consultant with over four years of experience, I’ve built and implemented SEO strategies for startups in the tech and SaaS industries to help build authority, grow revenue, increase valuable traffic, and make sure your business is primed for success from the very beginning.
I’m a conversion-driven SEO specialist, which means I don’t just help you gain visibility; I also dig into your niche and identify opportunities for high-value keywords that are more likely to lead to targeted traffic reaching your site.
My goal isn’t to flood your site with traffic that inflates your bounce rate. It’s to bring potential customers that demonstrate an intent to buy.
At the same time, we’ll begin to create valuable content around your core relevant keywords and start link building to improve visibility and grow as an authority in the eyes of search engines.
This combined effort ensures you’re able to see short-term benefits while building the base for long-term success in your market.
Schedule Your Free SEO Strategy Call For Your Startup
A startup like yours deserves an SEO partner that is willing to learn about your business and goals. SEO isn’t a one-size-fits-all strategy – it needs to be tailored specifically for your business.
As part of our free consultation, we’ll talk about what makes your business special and discuss your short-term and long-term business goals.
I’ll also perform an initial audit of your current website, SEO approach, and content marketing strategy to identify any elements that can be upgraded to help you gain organic traffic and improve your search rankings.
SEO for SaaS and tech startups is too important to neglect. If you’re ready to get serious about your business’s visibility, look no further.
Schedule a call today.
Why SEO is Important for Startups
You’ve made your website, your social profiles are set up, and you’re ready to start generating revenue. But, your startup won’t be successful if your potential customers aren’t able to find you.
If you don’t have a way to increase brand visibility and draw in high-quality leads, you’re going to have a hard time thriving in this highly competitive industry.
53.3% of all web traffic comes from organic search, making SEO the most important marketing strategy for any business. SEO is also the most cost-effective strategy for achieving long-term traffic that helps build a solid foundation for your business to grow – as long as you do it right.
As your business starts up, you might be tempted to invest heavily in paid marketing like Google or Facebook ads to see instant results. While this strategy can be an effective part of a comprehensive marketing plan, its results are short-lived.
Paid marketing stops showing up in search results once you stop paying for ads. And chances are that your paid strategy resulted in some conversions but not much company growth because you haven’t actually proven anything to your market.
With SEO, you’re building your domain authority from the ground up – much like your startup as a whole. As you continue to put in the time and effort, you begin to prove to Google, leads, and industry leaders that you offer value.
Plus, the authority that you’ve built doesn’t disappear. It can continue to grow itself by earning backlinks without an additional investment. As a result, you’ll be able to maintain lower customer acquisition costs to stretch your marketing budget further.
While SEO takes time and patience, it positions your company for long-term success instead of just being a flash-in-the-pan. Fortunately, you can also expedite the process by working with an SEO expert who knows the SaaS and tech fields and can help jumpstart your efforts with custom-tailored solutions.
Customized SEO Services for Startups
When it comes to SEO for startups, the competition is fierce, and results can be hard to come by. Not just anyone can navigate the complex SaaS and tech markets – especially for a startup without a significant digital footprint.
If you want to succeed, you need someone with experience, market knowledge, and proven strategies that provide actionable leads – not just meaningless traffic that will never translate to revenue.
Here’s how I can help:
Technical SEO is the backbone of any search engine optimization strategy. It sets the foundation for the rest of your efforts by ensuring your site has everything it needs to rank well.
Technical SEO works to make your site visible and easily crawlable for search engines to help improve organic search positioning.
Search engines like Google send out crawlers that navigate through the pages of your website, index them, and rank them within the search results based on a variety of factors.
Without it, search engines don’t know where to point your traffic, what your pages include, and if you can be trusted to be listed in their search results.
I work to ensure your site is systematically structured and organized according to the best SEO practices available. All on-site tags, URL structure, meta content, sitemaps, 404 pages, and other on-site requirements will be addressed to put your website in the best position for success.
I also handle other tasks that are important to search engines, like user experience signals like ensuring your website has an SSL certificate, is mobile-optimized, loads quickly, and doesn’t include duplicate content.
At the end of the process, you’ll have a site that can gain the full benefits of your SEO efforts.
Link building is a major element of growing your website’s authority in the eyes of search engines. Building backlinks involves getting other websites to point back to your site through hyperlinks, showing Google that your content offers value.
Think of it like this: if you’re going to buy a product online, would you choose the new listing with no reviews or the listing with 100 positive reviews?
Search engines think the same way. If you have a lot of links pointing back to your site, it must mean you’re doing something right and providing value – exactly what they want to include in their search results.
However, not all traffic is created equal. Sure, you could plant backlinks on every site that will take you, but effective link building for SEO is about quality, not quantity.
My link-building strategies revolve around making you an authority in your niche, earning organic search traffic that helps keep your expenses low and your revenue consistent.
I’ll work to find opportunities for adding your link to existing content in authority sites through strategies like unlinked brand mentions and broken backlink building.
We’ll also aim to connect with other authority sites to create guest posts and implement niche edits for high-value backlinks.
Most of all, we’ll create the kind of content that other sites want to link to so that your site is always gaining new backlinks without any outreach.
Content is king – especially when it comes to SEO.
But you can’t just take the standard approach to building out your web copy, blogs, and resource pages. You’re not a mom-and-pop shop that’s trying to draw in local customers – you’ve got serious competition and need to prove that you’re the better choice.
In a sea of fish that write duplicate content and create copy just for the sake of stuffing keywords, you need to be a shark.
Sure, you could rehash the same industry topics that everyone else has already written about and try to siphon some traffic away from your competition.
Or, you could establish your expertise by creating original, high-value content that innovates, captures the industry’s attention, and brings marketing opportunities to you.
My content marketing strategy focuses on creating unique, insightful, and shareable content that encourages shares and backlinking opportunities.
We’ll work to establish you as a thought leader and industry expert, leveraging your unique personal data and experience to create content that actually adds value to the industry.
I’ll leverage your existing website data to find long tail keywords that drive results and aren’t competitive.
Whether you’re a brand new startup looking to get off on the right foot, had a bad experience with a normal SEO company, or just aren’t seeing the results you want, I can help.
As an SEO consultant specializing in conversions and driving revenue, all of my services revolve around one thing: providing value to your business.
I’ve helped software companies of all sizes, including startups, scale and grow their business through effective search engine optimization. I can assist with planning, creating, and implementing the strategy that will work best for your business based on my 5+ years of experience.
We’ll identify your target audience, build a marketing funnel tailored to each step of your business’s specific sales process, and supply each stage with the content it needs to engage leads and push them through the funnel to result in conversions.
Reporting and Analysis
Search engine optimization is a very data-heavy process. If you want to be successful, you need to constantly evaluate your strategy to find where it’s falling short and how it can be improved.
I’ll keep an eye on crucial SEO KPIs like revenue growth, conversions on offers like demos, traffic from the content we’ve created, customer acquisition costs, backlink profiles, and, perhaps most importantly, your return on investment.
Once opportunities for improvement are discovered, we’ll begin implementing them immediately to help increase organic traffic.
Who I Work With
Your SEO consultant shouldn’t be someone who stretches themselves across multiple industries and niches. If you want to achieve results in software, you need someone who’s an expert and in tune with the audience you’re looking to target.
Fortunately, I’m a tech and SaaS SEO expert who builds solutions for these complex and competitive markets.
SEO for Tech Startups
As a tech startup, you’ve got a lot on your plate already. Creating and establishing the business, developing products, and handling off-web responsibilities take away from the time you can invest in creating an effective and efficient foundation for your SEO strategy that enables and encourages growth.
In many cases, tech startups struggle to get their name out there in a way that doesn’t blow all of the marketing budget in just a few weeks. It’s an expansive market, making it crucial that you carve out your niche and establish yourself as an authority within it.
As your SEO consultant, I’ll make sure that your customers are able to find you by performing on-site optimization. I’ll also evaluate your current strategy and research your competition to see where we can surpass them.
Once I’ve completed the preliminary research, I’ll put together a plan that is custom-tailored to your needs. This generally involves a focus on link building and content marketing that generates authority and sends targeted traffic to your site.
Over time, we’ll create more content and improve your search engine rankings, helping to grow your organic traffic and create a reliable traffic channel that doesn’t charge per click.
My services for startups are designed to grow your business quickly without breaking the bank.
SEO for SaaS Startups
SaaS is one of the most competitive markets there is, but it also offers exceptional opportunities for your business to become the next big hit.
Plus, SaaS is one of the fastest-growing markets in all of tech.
However, 92% of SaaS startups fail – and one of the reasons is poor marketing spend and money management.
Startup companies often get too aggressive with their marketing early on, failing to establish a foundation that enables marketing to be successful. Innstead, they throw money into paid ads until the marketing budget runs out. Sponsorships, pay-per-click ads, and other marketing strategies that are short-term are common culprits.
However, because SEO is one of the most cost-effective marketing strategies and grows your organic traffic over time, you’re able to spend less and start marketing earlier while your business develops.
By the time you’re ready to implement more aggressive marketing strategies, you’ll already have a digital footprint and some domain authority to leverage for securing conversions.
My goal is to set your business up for long-term success by optimizing your website, creating a content plan, building and earning backlinks, and achieving organic growth through high-value content creation that builds authority.
This digital marketing strategy also keeps your customer acquisition costs low, giving your business more time to grow now so it can thrive later.
Looking to Start With an SEO Audit?
If you’re reading this, you probably need help with your SEO strategy.
Luckily, I can help – and we can get started for absolutely free.
Not sure if an audit is what you need? Schedule a free audit call that will help provide more information about what an audit offers, highlight some of the most visible issues, and establish access to perform the audit itself through tools like Google Search Console.
If you’re in need of an audit, you can skip the call and contact me directly at email@example.com. We’ll review your technical SEO, content marketing, backlinking opportunities, competitors, KPIs, and other factors that contribute to whether your search engine optimization efforts are successful.
Results don’t have to take 3-6 months, sometimes you can use Google Search Console to find more immediate results.
SEO Services That Help Grow Your Startup
SaaS and tech are not markets where you can afford to skimp on search engine optimization. If you want a successful startup that defies the odds, you need to invest in a long-term, cost-efficient, and effective marketing solution like SEO, guided by someone who lives and breathes the industry.
I’m looking forward to working with you to increase traffic, improve conversion rates, and generate more revenue for your business.
Don’t get left behind – get in touch with me today for free.