Increasing Lokker’s Organic Traffic by 70% in 3 Months

Case Study

Overview

Lokker came to me with almost zero organic traffic.

They were only getting brand searches.

Nothing else.

They needed more traffic and demos, but didn’t know how to get there.

In just 3 months, we nearly doubled their organic traffic.

Here’s exactly how we did it.

70%

Increase in Traffic

#1

Article Was BoFu

20+

Page 1 Rankings

The Problem

Lokker’s SEO was a mess:

  • Zero conversion optimization on their site
  • No case studies to build trust
  • Thin content that screamed “AI-generated!”
  • Weak solution pages that didn’t convert
  • Their strategy? Just “create more content”
  • No one had time to focus on SEO

They were going nowhere fast.

But they were sitting on gold.

They had ebooks, videos, and webinars collecting dust.

They also had some serious strengths:

  • A team that knew their product inside and out
  • People who could write well when given direction
  • A product with tons of use cases to target

All the pieces were there.

They just needed someone to put them together.

The Solution

I started where I always do: with a full SEO audit.

This showed us exactly where to focus our limited time.

We prioritized targeting their ICP when they were actually in-market.

With a tight strategy in place, we focused on high-leverage actions:

  • Improving their garbage content
  • Adding CTAs where they actually made sense
  • Targeting bottom-funnel terms their competitors ignored
  • Building an internal linking structure that actually worked
  • Using their team as SMEs instead of generic AI content
  • Fixing high-impression/low-click pages
  • Merging dead content into stuff that would actually rank
  • Making their product pages actually explain what they do
  • Turning videos and ebooks into traffic-driving content
  • Cleaning up their GSC coverage issues

Want to know how many new articles we created?

Two.

That’s it.

The Result

The results speak for themselves:

  • Traffic jumped from 611 to 1,040 monthly visits in 90 days
  • We got them on page 1 for “best data privacy software”
  • Their new BoFu page became their 3rd most visited (91 clicks)
  • Their highest-traffic pages actually started converting

I’d share conversion numbers too, but they’re strict about privacy.

No surprise for a data privacy company, right?

Let’s Get Your SEO Working for Revenue, Not Just Rankings

Even if we’re not the right fit, this call will give you clarity on where to focus your SEO efforts.