380 to 1.6K in 6 months With Just An SEO Audit
Case Study
Overview
This Business Analytics SaaS was a growing company with a clear vision of its product but no idea how to prioritize SEO.
Their main ICP were C-level executives who wanted a holistic view of their company’s performance.
This included:
- Operations
- Costs and spending
- Personnel Metrics
- Revenue & Income
They knew they wanted to grow their organic channel but didn’t know where to focus their attention best.
After coming to me for an audit, I helped put together a strategy that allowed them to go from 300 clicks to 1,500+ in only 6 months without any work involved on my side.
67%
Increase in Demos
1,000
In Additional Traffic
100+
Page 1 Rankings
The Problem
While having a great product, this team didn’t know how to execute SEO as a strategy.
At the time, they were barely ranking for anything outside of their brand name.
They knew it was a channel key to their growth but needed more guidance to see value from the channel.
That’s where I come in.
They asked if I could help them out with an SEO audit.
At the time, they weren’t in place to hire a full-time SEO consultant, but they wanted an audit to help guide them in the right direction.
The Solution
While I wasn’t involved directly in the execution, I helped lay out a full SEO audit that acted as their roadmap for SEO—focusing on their opportunities, strengths, weaknesses, and issues.
Finding quick wins that we can go after, like:
- Pages that dropped in traffic
- Content that wasn’t ranking
- Low-hanging fruit keywords
- Dead content that needed to be improved
Along with content, technical, and off-page opportunities.
It was a full, comprehensive look at their website. Where they were currently and where they could be going.
It was a 20-page audit that looked at every aspect of their current SEO and gave action items for them to focus on.
Even though I wasn’t involved with the direct execution of the work, I still reached out occasionally to answer their questions and make sure they were on track with the audit.
The Result
The results came fast. In 6 months, they were able to:
- Increase traffic from 380 to 1,600
- 100+ first-page rankings for high-intent keywords
- 20+ demo requests per month
- No paid advertising – all requests were inbound
This was all achieved with just an audit, too—a guideline and roadmap to keep their efforts consistent.
Get Started with Your Free SEO Audit Today!
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