SaaS SEO KPIs and Metrics: 14 Metrics YOU HAVE to Watch (2025 Update)
If you’re rolling out a SaaS SEO strategy, you need rock-solid KPIs. No question. Without them, you’re flying blind on growth decisions. The right KPIs will reveal what’s actually working, what’s not, and where to scale. I’ve worked with a range of SaaS brands and listed the metrics that truly matter. In this article, I’ll […]
A SaaS Technical SEO Guide: What Technical SEO Looks Like in 2025
Before you even start with your SEO strategy, you’ll want to optimize your website for search engines, also known as technical SEO. SaaS companies often neglect technical SEO since measuring the direct impact on ROI is difficult and doesn’t fit into most SaaS budgets. Even though technical SEO might seem unnecessary, it’s probably one of the […]
B2B Healthcare Marketing: 30 Statistics and Trends Marketers Should Know Heading into 2025
B2B healthcare marketing is only getting more competitive. 2025 isn’t the year to play catch-up; it’s the year to get ahead. We’re talking tighter data privacy laws, smarter personalization, and AI tools changing how we operate. Rising costs, longer sales cycles, and increased buyer skepticism are making every move more critical. Success will come down […]
How to Find Orphan Pages in Screaming Frog
Orphan pages are one of the most neglected items in SEO. It can be easy to get caught up in new content that you forget to optimize what you already have. In this article, I’ll show you how to find orphan pages using Screaming Frog. Step #1: Start Your Site Crawl in Screaming Frog So […]
Real Estate Marketing Statistics in 2025: 94 Real Estate Statistics Marketers Should Know
Digital marketing felt chaotic in 2024. But staying sharp in real estate marketing has never been more important. These stats show what’s working and what’s not. They’ll help you optimize your campaigns. And stay ahead of shifting trends. I’ve curated 94 real estate marketing statistics. Each one offers insight from marketers worldwide. Let’s dive in. […]
Law Firm Marketing Statistics: 133 Legal Marketing Statistics to Know
Top 5 Legal Marketing Statistics 94% of law firms have a website, and 90% have a blog. Law firms allocate 49% of their budget to marketing. LinkedIn is the most popular social media platform for law firms, with 94% of firms using it. Organic search has a conversion rate of 4.2% in the legal sector. […]
73 Local SEO Statistics Marketers Should Know for 2025
Local SEO is becoming more important as search behavior continues to shift. Consumers are relying on search engines more because they expect quick, accurate answers when looking for local services. Businesses that fail to optimize for local SEO risk losing visibility in these high-intent searches. In 2025, staying ahead means understanding the trends shaping local […]
7 Reasons Why Google is Rewriting Your Title Tags (And How to Fix It)
With Google placing more of an emphasis on serving a searcher’s intent, website owners might notice that their title tags are being changed more often. While these title changes may happen frequently, it’s generally not something to worry about. With that being said, if Google’s changes are significant and it’s affecting your click-through rate (CTR), […]
What to Do If Google Search Console Isn’t Showing Data
Google Search Console is a powerful SEO tool that provides valuable data on how your website is performing organically. GSC allows you to track your keyword rankings, conduct website audits, perform technical SEO (indexing issues – discoverability, crawlability, and indexing), look up keyword volumes, find quick wins, and measure overall SEO performance. However, there are a few times when Google Search Console does not […]
Google Search Console Keyword Research: Finding Keywords Opportunities in GSC
As you’ve probably seen from my previous articles, I like to talk a lot about Google Search Console. I believe Google Search Console is one of the most powerful SEO tools in the industry and allows us SEOs to do our job very efficiently and effectively. Personally, I find Google Search Console to be one of […]