Increasing Demo Requests by 161% in 6 Months
Case Study
Overview
This restaurant analytics SaaS had a conversion problem.
Their traffic wasn’t terrible, but demos were rare.
They had content, but it wasn’t working for them.
Most of their blogs just sat there gathering dust without generating any leads.
In just 6 months, we tripled their demo requests and increased traffic by 31%.
Small tweaks made a massive difference.
161%
Increase in Demos
31%
In Additional Traffic
50+
Page 1 Rankings
The Problem
The client’s site had several major issues:
- Product pages that didn’t clearly explain the software’s benefits for restaurant owners
- Content that wasn’t optimized for SEO at all
- No conversion strategy on high-traffic pages
- Zero internal linking strategy to guide visitors to high-value pages
- CTAs that blended into the background rather than standing out
- Keyword cannibalization where multiple pages competed for the same terms
Despite having invested in content creation, they weren’t seeing any ROI.
Their content was failing at both ends – it wasn’t ranking well, and it wasn’t converting visitors.
The majority of their traffic left without taking any action.
The Solution
We focused on two main strategies:
1. Content Optimization (Not Creation)
- Conducted a full content audit to identify quick-win pages (ranking positions 4-20)
- Optimized title tags for higher CTR from SERPs
- Rewrote key product page headlines to focus on benefits and features
- Fixed keyword cannibalization issues by consolidating competing pages
Instead of creating new content, we fixed what was already there.
This allowed us to see results much faster than starting from scratch.
2. Conversion Rate Optimization
- Redesigned CTAs with contrasting colors and action-oriented language
- Added sticky navigation with a prominent “Request Demo” button
- Created industry-specific landing pages targeting different restaurant types
- Simplified the demo request form (from 9 fields to just 4)
- Added social proof elements with actual customer metrics
We prioritized making it ridiculously easy for qualified leads to convert.
Every page had one clear next step for visitors to take.
The Result
The changes delivered impressive results in just 6 months:
- Demo requests increased by 161%
- Organic traffic grew by 31% without publishing any new content
The client now generates more qualified leads every month without any additional marketing spend.
The ROI speaks for itself – with just a small investment in optimization, they’re now seeing sustainable growth that compounds month over month.
Small wins, big results.
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