B2B SaaS SEO Consultant

For most consulting projects, they usually involve:

• Fixing broken SaaS SEO strategies

• Shifting your attention on goals and priorities

• Helping you reverse declining traffic

• Putting the right resources in place to see success from SEO

• Keyword research and audience research

• Guidance on content marketing strategy.

This of course, depends on your:

• Overall SaaS marketing goals

• Typical sales process

• In-house teams (content marketing teams, SEO specialists, SDRs)

• Industry

• Ideal buyer personas and target audience

• What your previous SaaS SEO agency did for you

• Who your organic search competitors are

My role as a consultant is to help you make better decisions with your SEO strategy and marketing efforts.

As for the specific SaaS SEO tactics I can manage, this includes:

• Link building

• Landing page optimization

• Technical SEO

• Content optimization

• Content planning

• Keyword research

• Digital PR

While SEO is my main service, I can help in other areas of SaaS marketing if requested.

I can consult on most areas of inbound marketing, including:

• Social media marketing strategy

• Email marketing strategy

• Video marketing strategy

I can also advise on Google Analytics and Google Tag Manager if you need help setting up conversion tracking.

A consultant can be limited in a few areas.

Unlike a SaaS SEO agency, my consulting services don’t include content marketing.

While I do have higher SEO packages that include content creation, most SaaS companies prefer me to work directly with their writing team:

I can guide your writers on:

• Audience research

• Keywords to target

• How to structure the content brief

• What to include within the content (product images, style of writing, etc.)

• Content optimization

If you don’t have a content team in place, then I would select my full-service SEO package, which includes content creation (and link building).

Most SEO agencies should leverage their content writing team.

They have a deep understanding of the product and will write in a way that your potential customers will understand.

In fact, this is the best way SaaS companies can see results from SEO.

External SEO agencies aren’t deep in the trenches with your product.

Your in-house team is.

So, the content output will be much better (for both SEO and the user) with just a little bit more guidance and direction.

You can view the packages on my pricing page to see which service might be right for you.

I have a few pricing packages for SEO consulting.

You can either do:

• Base SEO Consulting: $2,000/month

• Fractional SEO: $3,500/Month

• Content Creation + Link Building: $6,500+

My SaaS clients seem to really prefer my fractional SEO service.

A successful SaaS SEO consulting project usually comes from collaboration and trust.

Both parties have to be willing to collaborate and commit time and energy to reaching a desired goal.

You also have to trust me as the SEO expert.

SEO campaigns can sometimes have a wrench thrown in them if you disregard the advice I’m giving you.

You also have to trust that Google’s search results can be volatile.

While we do understand what works, search results are never guaranteed.

For most SaaS SEO strategies, we usually see results in 3 to 6 months.

Sometimes, we can see results in 1-3 months.

This all depends on your:

• Blog content

• Existing search engine rankings

• Current sales funnel

• Other digital marketing channels

Most top SaaS SEO companies focus on vanity.

For my SEO services, the goal is to turn search engine visitors into leads.

As it should be with any SaaS marketing strategy.

Yes, you can just do an SEO audit.

This audit acts as a:

• ICP audit: Who will be targeted with these tactics?

• Content marketing audit: Quick wins, content topics to target, underperforming content, product page updates

• Technical SEO audit: Crawling/indexing issues, mobile usability, page speed.

• Backlink audit: Broken links, easy wins, strategy.

• Conversion rate optimization audit: Missing CTAs, missing social proof, missing sales enablement, etc.

My audits aren’t just automated reports from SEO tools either.

Each SaaS SEO audit is customized specifically for your website and what we can do to increase revenue.

These audits will focus on an overall goal and then include tactics that move us closer to that goal.

Depending on your other efforts, my audits will sometimes include advice on other areas of your inbound marketing strategy.

SEO doesn’t operate in a silo.

Especially for SaaS companies.

Effective SEO strategies start with your audience and creating relevant touchpoints for them.

Across all marketing mediums.

I’d recommend SEO audits for SaaS businesses that have a general idea of a strategy.

But need a more defined SEO roadmap in place.

The one difference between me and other SaaS SEO agencies is that I take a personalized approach to your SEO strategy.

SEO agencies are great if you need to outsource content creation, but my SEO services help SaaS companies grow with their existing marketing team.

This involves working with your marketing team closely to:

• Prioritize keyword research that targets terms with high intent

• Shift their focus from search results to revenue

• Create content that can be used for link building

• See if technical SEO is even necessary

My SaaS SEO services are designed to be personalized to each company I work with vs applying a cookie-cutter SEO strategy across all accounts.

A SaaS SEO agency might be better if you:

• Need support scaling content and links

• Need more hands on deck

• Have a solid strategy in place

An SEO consultant might be better if you:

• Want a more personalized approach

• Want to know exactly who you’re working with

• Need help setting an initial strategy

I can help guide you in the right direction for some of the top SaaS SEO agencies if you decide to go that route.

It’s time to move away from SEO agencies that focus too much on random search rankings and organic traffic.

Instead, start with SaaS SEO services that prioritize revenue growth instead.

You need the right SEO consultant for your company.

And I’m here to help.

Not every SaaS company is going to see the value from SEO.

Whether it’s from a SaaS SEO agency or a consultant.

Digital marketing might work, but that doesn’t mean SEO will.

It’s much easier to create an effective SEO strategy if you have existing demand for your product/brand.

This allows SaaS companies to find searches where you can tie in your product’s use case as a solution for ICP-related pain points.

The goal is to target lower-funnel traffic coming from SEO and other marketing channels.

A successful SaaS SEO growth strategy like this only works based on your initial GTM strategy.

If your GTM strategy hasn’t been set, you risk wasting money from SEO further down the line.

There are a lot of variables that decide whether SEO is right for your SaaS.

Feel free to schedule a call with me, and I’ll give you an honest answer on whether SEO is a viable channel for you.