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Top 10 SEO Influencers to follow
in 2024

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Key Takeaways

This article will lay out some of my favorite SEO industry thought leaders, and why you should follow them

With the SEO industry filled with noise, it’s easy to get lost in the sea of content creators and SEO gurus.

With this post, I’m going to list out some of the best SEO creators in the industry and why you should be following them.

With SEO being a constantly changing industry, it’s important to follow sources that you know you can trust and that will create reliable and trustworthy information.

 So going into 2024, here are some of the top SEOs you should be following:

Best SEO Influencers to Follow in 2024

Daniel-Foley Carter (SEO)

Daniel Foley Carter is a mix of everything. He has advice ranging from SEO strategies, technical SEO, on-page SEO, growth hacks, content marketing, and an occasional life rant here and there. His content is straightforward and always to the point. It seems like every time Daniel posts there’s always something new to learn.

Especially going into 2024, he’s been leveraging different types of content ranging from webinars, podcasts, blog posts, and LinkedIn posts so he’s one of the top SEOs in the industry to keep an eye out for

Favorite Post: key things to keep in mind for SEO in 2024

Mark-Williams Cook (SEO)

Mark, like Daniel, is also a very knowledgeable SEO within the industry. With his podcast, Search with Candour, and his daily unsolicited SEO LinkedIn posts, he’s a top marketer to follow in 2024. 

It seems like most of his posts lean towards technical SEO and quick wins, but all the knowledge that he publishes on LinkedIn covers a broad range of SEO. Not to mention that the man himself also runs the Also-Asked SEO tool, a tool where you can get a bird’s eye view of long-tailed keywords coming from Google’s PAA section.

Favorite post: 500 SEO tips

Chris Long (Tech SEO)

Chris Long is another SEO that I highly recommend everyone follow. It seems like I’ve seen him almost everywhere this year with his talks at conferences, his daily LinkedIn posts, and his appearances on the Moz blog and Whiteboard Friday.  

Chris is a very knowledgeable SEO that publishes technical SEO tips daily. There’s never any fluff in his posts, and it always seems like every post contains a goldmine of information.

Favorite post: 60-Second SEO

Fery Kaszoni (Link Building)

Fery is also another digital marketer within the industry I highly recommend everyone follow. Fery used to post more about SEO but nowadays he’s primarily posting about digital PR. 

He’s a wizard at link building and to showcase his work, he also publishes daily case studies on how he and his team were able to win link placements from highly authoritative websites. It seems like every campaign he runs is unique and there are unlimited possibilities to learn from his case studies. He also has a very great meme collection as well

Favorite Post: 1 minute link building

Jake Ward (SEO + Content Marketing)

Jake Ward is another SEO within the industry who exploded onto the scene this year. Almost all of his posts contain a unique take away and his ideas are a fresh take on SEO. 

His focus is more on content marketing, content briefs, keyword research, and repurposing content but he still has occasional SEO posts that can compete with other top SEOs within the industry. He is also an incredibly nice person to speak with. Every time I comment on one of his posts, he’s very engaging and doesn’t come across as rude or anything like that. 

Favorite post: content marketing isn’t just SEO

Sara Taher (Tech SEO)

Sarah is also an SEO within the industry that I highly recommend everyone follow. Her focus is more so technical SEO but she occasionally has a post on content marketing that’s always very insightful. 

If you’re looking to learn more about entities and natural language processing in SEO, she’s the person to follow. She also publishes a weekly SEO riddle that I’ve never gotten but hopefully one day I will.

Favorite post: I spoke to plenty of other SEOs, and marketers last year, and here’s a thing I noticed

Barry Schwartz

Barry Schwartz is an SEO who publishes daily on LinkedIn on other SEO publications like Search Engine Land and Search Engine Journal and runs his own publication Search Engine Roundtable

Barry is almost always publishing SEO-related news that can keep you updated on different changes and trends within the SEO industry. If you’re trying to learn new

things or learn about algorithm changes then Barry is the guy to follow.

Favorite posts: SEO skills needed for 2024

Liam Fallen (SEO and SEO Memes)

Liam is an SEO on LinkedIn that has more of a technical SEO background. Most of his recent posts have mainly been SEO memes and there’s nothing wrong with that. If you’re looking for some good laughs while also learning SEO at the same time then I highly recommend giving Liam a follow. 

Favorite post: not sure we need SEO checklist

Steve Toth (SEO)

Steve Toth, in my opinion, is an all-around SEO. all of his posts seem to cover every aspect of SEO whether it’s content marketing, measuring SEO performance, on-page SEO, budget tips, or technical SEO, Steve knows it all. Steve also has a newsletter called the SEO notebook that I highly recommend everyone signs up for.

Favorite post: ChatGPT and FAQs

Ben Goodey (SEO + Content Marketing)

Ben is an SEO that I just recently started following this year, and so far, all of his posts have been very informative, straightforward, and highly educational. 

Ben’s posts typically focus on content marketing while also talking about how you can improve the content on your website. In addition to this, he hosts a podcast called How The F*ck that covers case studies for different companies and how they were able to achieve their SEO results.

Favorite Post: what people think good SEO is

Following SEO Industry Leaders

As I mentioned before, SEO is an ever-evolving industry, and to stay up to date on industry trends, it’s important to follow people that we can trust.

These influencers or industry leaders, as I should say, are top providers of content that you know you can trust.

All of their content is insightful, accurate, and very valuable if you’re trying to level up your skills.

They are the top industry people that I highly recommend you follow.

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