While the SEO industry might seem chaotic in 2023, it’s still important to stay up to date with learning everything you can in SEO. These B2B SEO statistics will lead you to what works today and what does not and improve your B2B SEO campaign.
These B2B SEO Statistics are a great way to learn about the best practices from marketers all over the world and what the current SEO trends look like.
That’s why I curated 214 B2B SEO statistics that will help keep you up to date with the SEO industry.
So let’s dive in with the best B2B SEO statistics out there.
Table of Contents
B2B SEO General Statistics
1. 94.74% of keywords get 10 monthly searches or fewer. [1]
2. 0.0008% of keywords get more than 100,000 monthly searches. [1]
3. Around 8% of search queries are phrased as questions. [2]
4. 15% of all Google searches have never been searched before. [3]
5. 91.45% of search volumes in Google Ads Keyword Planner are overestimates. [1]
6. Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. [1]
7. 46.08% of clicks in Google Search Console go to hidden terms. [1]
8. 12.29% of search queries have featured snippets in their search results. [1]
9. The #1 result in Google’s organic search results has an average CTR of 27.6%. [9]
10. The top three Google search results get 54.4% of all clicks. [9]
11. There are an estimated 3.5 billion searches on Google each day. [10]
12. 39% of purchasers are influenced by a relevant search. [11]
13. 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. [12]
14. Google accounts for around 83% of the global search market. [13]
15. 90.63% of pages get no organic search traffic from Google. [1]
16. The top-ranking page gets the most search traffic only 49% of the time. [1]
17. Only 5.7% of pages will rank in the top 10 search results within a year of publication. [1]
18. 7.4% of top-ranking pages don’t have a title tag. [1]
19. Google rewrites title tags 33.4% of the time. [1]
20. Google is now 33% more likely to rewrite title tags. [1]
21. When Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. [1]
22. Google is 57% more likely to rewrite title tags that are too long. [1]
23. 25.02% of top-ranking pages don’t have meta descriptions. [1]
24. 40.61% of pages have meta descriptions that truncate. [1]
25. Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. [1]
26. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. [1]
27. The average page in the top 10 is 2+ years old. [1]
28. 33% of websites pass the Core Web Vitals threshold. [1]
Search Engine B2B SEO Statistics
29. Google leads the global desktop search market with an 85.53% market share in 2023 [1].
30. Bing holds 8.23% of the global desktop search market in 2023 [1].
31. Yahoo’s market share in the global desktop search market stands at 2.44% in 2023 [1].
32. Google dominates the global search engine market with a search traffic share of around 93.63% across all devices in 2023 [5].
33. Bing accounts for 2.79% of the global search engine market in 2023 [5].
34. Yahoo! represents 1.1% of the global search engine market in 2023 [5].
35. Yandex holds a search traffic share of 1.63% globally in 2023 [5].
36. Google’s market share in India is nearly 96% in 2023 [4].
37. Yandex leads in Russia with a usage rate of 62%, compared to Google’s 36% in 2023 [1].
38. Baidu is the primary search engine in China, accessed by nearly 86% of internet users in 2023 [1].
39. In the UK, Microsoft’s Bing is the second most popular search engine after Google in 2023 [1].
40. Google’s market share in the United States is 89.11% in 2023 [7].
41. Google handles 95.03% of all mobile search queries globally in 2023 [7].
42. Google generated approximately $256.74 billion in revenue in 2021 [6].
43. Google’s parent company, Alphabet, had a market capitalization of $1.9 trillion in 2022 [1].
44. Google’s revenue primarily comes from advertising [6].
45. YouTube, owned by Google, has a market share of 97.77% in the media players and streaming platforms market [10].
Local B2B SEO Statistics
46. 46% of all Google searches have local intent. [5]
47. 72% of consumers who perform a local search visit a store within 5 miles. [5]
48. 88% of consumers trust online reviews as much as personal recommendations. [5]
49. 78% of local mobile searches result in an offline purchase. [5]
50. Businesses with a complete Google My Business profile are 2.7 times more likely to be considered reputable. [5]
51. 50% of consumers who conduct a local search on their smartphone visit a store within a day. [5]
52. 97% of people learn more about a local company online than anywhere else. [5]
53. 76% of people who search on their smartphones for something nearby visit a business within a day. [5]
B2B Buyers Journey SEO Statistics
54. 71% of shoppers say they use their mobile devices in stores to complete tasks such as purchasing and reading reviews. [1]
55. 95% of consumers read online reviews before visiting a business. [2]
56. 54% of shoppers buy online because they can easily comparison shop. [3]
57. There may be 6-10 people involved in any given B2B purchasing decision. [5]
58. Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. [6]
59. 63% of consumers who ask for information about your business or products won’t make a purchase for at least 3 months. [7]
60. 70% of buyers fully define their needs on their own before engaging with a sales representative, and 44% identify specific solutions before reaching out to a seller. [6]
61. 80% of business decision-makers prefer to get company information from a series of articles versus an advertisement. [8]
62. More than 75% of internet users say they read blogs regularly. [11]
63. Content marketing gets 3x more leads than paid search advertising. [12]
64. 46% of shoppers will leave a website because of a lack of message. [14]
65. Marketers have noted a 760% increase in revenue from segmented campaigns. [15]
66. After reading recommendations on a blog, 61% of online consumers in the U.S. decided to make a purchase. [16]
67. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. [17]
68. This year, mobile commerce is predicted to dominate online sales, driving over 50% (or $659 billion) in sales. [18]
69. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. [19]
What B2B Marketers Say About SEO
70. Over two-thirds of business purchasing decisions start with an online search, highlighting the importance of good SEO to appear on the first page of search results. [5]
71. 71% of B2B researchers start their buying process with a generic search. [6]
72. 89% of B2B researchers use the internet during their research process. [6]
73. 74% of B2B clients conduct half of their research online before making offline purchases. [6]
74. 60% of B2B organizations utilize search engine optimization in their marketing efforts. [6]
75. 45% of enterprise-level companies invest over $20,000 per month in SEO. [6]
76. 81.2% of B2B professionals and owners report higher quality leads from SEO compared to PPC (Pay-Per-Click). [6]
77. SEO generates more sales than PPC for 70% of brands. [8]
78. In-house organic SEO efforts drive 12% more website traffic than fully-outsourced efforts. [8]
79. 70-80% of users focus on organic search results. [7]]
80. 81% of B2B marketers recognize the significance of SEO in lead generation. [9]
81. 70-80% of B2B users ignore paid ads and focus on organic results. [9]
82. 67% of clicks go to the first five organic results in search engine results pages (SERPs). [9]
B2B Content SEO Statistics
83. Businesses spending less than $15,000/month on content are 74% more likely to see lower performance [1].
84. Allocating 10%-50% of content efforts to content design leads to a 33% higher success rate [1].
85. 19% of businesses using AI content generation tools report a very successful strategy [1].
86. 24% of businesses achieve a very successful content strategy even without using AI tools [1].
87. Organic search accounts for 51% of content consumption [1].
88. 36.7% of marketers struggle with consistently creating engaging visual content [1].
89. Only 12% of marketers currently utilize voice search tactics [1].
90. 38% of businesses face a highly competitive industry, while 19% experience hyper-competition [1].
91. 54% of content marketers anticipate an increased budget in the next year [1].
92. Businesses spending under $1,000 on a piece of content often face underperforming strategies [1].
93. Virtual events yield strong results for 58% of B2B marketers [1].
94. 40% of B2B buyers engage with at least three pieces of content before contacting a sales representative [1].
95. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. [1]
96. A B2B Content Marketing Study conducted by CMI found that 40% of B2B marketers have a documented content marketing strategy, 33% have a strategy but it’s not documented, and 27% have no strategy whatsoever. [4]
97. Half of all marketers say they outsource some content marketing. [2]
98. The pandemic increased content usage by 207%. [7]
99. 83% of marketers believe it’s more effective to create higher quality content less often. [2]
100. Short articles/posts (83%) and videos (61%) are the top two content types that B2C marketers used in the last 12 months. [3]
101. 40.8% of marketers said original graphics (infographics, illustrations) helped them reach their marketing goals in 2020. [3]
102. 72% of B2C marketers expected their organization to invest in video marketing in 2022. [3]
103. Interactive content sees 52.6% more engagement than static content, with buyers spending an average of 8.5 minutes viewing static content items and 13 minutes on interactive content items. [3]
104. 56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest ROI (return on investment). [4]
Mobile B2B SEO Statistics
105. Mobile searches comprise 58% of all Google searches. [3]
106. Mobile optimization is crucial as 53% of website traffic comes from organic searches on mobile devices. [3]
107. The top result on mobile receives 32% of clicks. [12]
108. Second-page results on mobile receive only 0.78% of clicks. [12]
109. Mobile searches have a 40.9% organic click-through rate (CTR). [4]
110. Mobile users tend to click on the top results, with mobile searches resulting in a 40.9% organic click rate. [4]
111. Mobile SEO provides 20 times more traffic opportunities than pay-per-click (PPC) on both mobile and desktop. [4]
112. 11% of online shoppers use mobile devices to make purchases. [7]
B2B Page Speed SEO Statistics
113. Fast-loading web pages are essential, and websites should ideally load in less than two seconds [2].
114. Mobile page speed is crucial, as the average mobile landing page takes 22 seconds to load [2].
115. A 1 to 3-second increase in page load time leads to a 32% higher probability of bounce [3].
116. Faster mobile sites lead to higher progression rates throughout the purchase journey and increased conversion rates [4].
117. Lower bounce rates were observed when lead generation sites improved their page speed [4].
118. Websites that load in one second experience three times higher conversion rates compared to those with a five-second load time [5].
119. Mobile sites generally suffer from slow load times, with an average of 15.3 seconds to load a mobile landing page [5].
120. Slow load times significantly impact bounce rates, with a 32% increase in bounce probability from a one-second to three-second load time [6].
121. Large media sites lose 10% of users for each additional second of page load time [6].
122. Slow-loading pages result in higher bounce rates, loss of traffic, and decreased conversions [7].
123. A delay of just one second can result in an 11% decrease in page views and a 7% decrease in conversion rates [7].
124. The average mobile web page takes 15.3 seconds to load, highlighting the need for improvement [8].
125. Pages that load within two seconds have a 9% bounce rate compared to a 38% bounce rate for pages that take five seconds to load [10].
126. The average page speed of a website is 3.21 seconds [6].
127. Slow page speeds negatively affect bounce rates, with a 7% bounce rate for sites loading in one second, 11% for three seconds, and 38% for five seconds [7].
128. Slow page speeds impact user experience, with 82% of consumers stating it affects their purchasing decisions [9].
129. 73% of mobile users have encountered slow-loading websites [10].
130. Slower sites experience higher bounce rates and poorer sales [8].
131. The average page load time on mobile is 15.3 seconds [8].
132. Only 15% of websites operate at an acceptable page speed, and 37% of visitors bounce when a site takes five seconds to load [12].
B2B SEO Trends 2023
133. SEO props typically spend the most time (15%) on technical SEO (SEJ + Moz)
134. In-house SEO professionals preferred channels for finding new business were websites 25.5%, Google search (21.9%), and Google Ads (14.1%) (SEO + Moz)
135. Freelancers and founders relied most on network referrals (9.5%), Google search (8.9%), and in-person networks (8.7%) (SEO + Moz)
136. Agency SEO professionals preferred channels website (16.0%) network referrals (11.9%), and Google search (11.7%) (SEO + Moz)
137. Top priorities for SEO professionals in the next 12 months search intent 10.4%, user experience (UX) 9.7%, and on-page factors: 9.0% (SEO + Moz)
B2B SEO Salaries and Experience Statistics
138. SEO Specialists in Singapore earn an average base salary of $3,888 per month, with reported salaries ranging from $697 to $15,000. [1]
139. The State of SEO survey reveals that 60% of professionals earn equal to or more than the U.S. median salary. SEO salaries range from $35,000 to over $200,000 per year, influenced by job title and experience. [2]
140. Entry-level salaries in the SEO industry have increased, while higher-earning positions have seen modest decreases. Salary ranges vary by country, with Australia and the United States offering higher rates. Freelancers tend to earn more than in-house workers. [3]
141. SEO Analysts earn an average salary of $54,144 per year. SEO Specialists earn an average salary of $59,871 per year, and SEO Managers earn an average salary of $69,629 per year. [11]
142. The average SEO salary in the US is $86,636 per year, with the most common salary range falling between $50,000 and $74,000 per year. [11]
143. SEO freelancers earn less due to competition and experience levels. Starting a business in SEO offers higher potential earnings. [2]
144. The SEO industry is projected to reach $80 billion in spending in the US. [9]
145. The average salary for SEO professionals in Australia is AUD 69,350 per year. [3]
146. The salary range for SEO professionals in the United Kingdom is £20,000 to £70,000 per year. [6]
147. SEO freelancers charge hourly, daily, or project rates depending on their expertise and the scope of the project. [11]
148. The average SEO salary in Canada is CAD 50,000 per year. [6]
149. In the Netherlands, SEO Specialists earn an average salary of €42,000 per year. [6]
150. SEO Managers in Germany earn an average salary of €52,000 per year. [6]
151. The average salary for SEO professionals in India is ₹349,265 per year. [6]
152. SEO professionals with 1-4 years of experience earn an average salary of $47,000 per year. Those with 5-9 years of experience earn an average salary of $70,000 per year. [8]
153. The highest-paid SEO professionals earn over $200,000 per year. [2]
154. The average salary for SEO specialists in Brazil is R$39,600 per year. [6]
155. SEO specialists with 10 or more years of experience earn an average salary of $89,000 per year. [8]
156. SEO professionals in the healthcare industry earn an average salary of $66,000 per year. [8]
157. The average salary for SEO professionals in the technology industry is $69,000 per year. [8]
158. Experience: Over a quarter (28.7%) of SEO professionals surveyed had two years of experience or less. (SEJ + Moz)
159. More than half (53.9%) of managers and department heads had less than five years of experience. (SEJ + Moz)
160. Salaries: The effects of growth on salaries varied across regions. In the U.S., even though 62.0% of respondents had fewer than five years of experience, the average salaries remained high. However, in countries with different currencies and economic conditions, such as India, Bangladesh, and Spain, average salaries were much lower. (SEJ + Moz)
161. Career Insights: The SEO industry has experienced growth, attracting newcomers. 28.7% of respondents had less than two years of experience, and 83.6% of junior/mid-level respondents had less than five years of experience. (SEJ + Moz)
B2B Link Building Statistics
162. Link building is considered the 3rd most important SEO factor. [3]
163. Only 5% of websites have backlinks. (Article 4)[4]
164. 22% of content gets linked back more than once. [8]
165. 53% of SEO experts believe backlinking will be as important as search in the future. [8]
166. Only 13% of marketers consider external linking as the most important SEO element. [8]
167. Websites ranking #1 on Google have 3.8 times more backlinks than other top 10 sites. [8]
168. Over 40% of marketers anticipate rising link costs. [8]
169. Long-form articles require more backlinks than shorter content. [8]
170. Infographics are used by 53% of marketers to acquire backlinks. [8]
171. 94% of content never gets backlinked. [8]
172. 41% of companies consider backlinking as the biggest SEO challenge. [8]
173. Only 22% of content gets linked back more than once. [8]
174. 53% of marketers believe that adding backlinks can increase search engine rankings. [8]
175. Companies allocate $10,000 for SEO link building, with most spending 0-10% of their marketing budget on backlinking. [8]
176. Reciprocal backlinking is important, with 43.7% of top-ranking pages using such links. [8]
177. Over 40% of marketers anticipate rising link costs. [8]
178. High-authority backlinks can cost over $1,000 each, while low-authority ones range from $150 to $300 per link. [8]
179. 93.8% of link builders say link quality is more important than link quantity. [2]
180. 79.7% of SEOs consider link building an important part of their SEO strategy. [2]
181. 52.3% of digital marketers say link building is the hardest part of SEO. [2]
182. Only 2.2% of content gets links from more than one site. [9]
183. Google’s page ranking algorithm regards links as one of the top two criteria considered. [5]
184. According to SEO experts, backlinks are the third most important factor for ranking a site. [6]
185. The vast majority of online content, around 94%, does not receive any external links. [9]
186. The number of backlinks a web page has is directly correlated with the amount of organic traffic it receives. [8]
187. Among the factors contributing to successful SEO, backlinks, specifically the number of referring domains to a URL, are the most strongly correlated. [9]
188. 73.5% of link builders build fewer than 10 links per month. [9]
189. Experienced link builders build 3.57x as many links as beginners. [9]
190. Agencies have the highest proportion of experienced link builders, with 59.4% having over 5 years of experience. [9]
191. The average website owner builds around 9 links per month. [9]
192. Link building is considered the most difficult part of search optimization by 41% of SEO experts. [14]
193. To help with their link building efforts, 36% of businesses hire outside experts or freelancers. [14]
194. 42% of SEO professionals spend equal time building internal and external links. [14]
B2B SEO Performance Statistics
195. Time allocation by SEO professionals: Technical SEO (15.0%), SEO strategy and planning (13.5%), Keyword research (13.5%). [4]
196. Focus areas by business type: In-house SEO professionals had the greatest focus, agency SEO professionals had slightly less focus, and freelancers performed a wide range of activities. [4]
197. Metrics used to measure performance: Keyword rankings (15.0%), Pageviews/sessions (12.4%), Conversions & goal events (9.0%), Revenue increases (6.2%), Marketing or sales qualified leads and branded vs. non-branded traffic (tied at 6.0% each). [4]
198. Top metrics used by professionals in different roles: Bounce rates (6.1%), Custom metrics (6.3%), Customer Acquisition Costs (CAC) (6.2%), Customer Lifetime Value (CLV) (0.2%), Email Subscriptions (8.8%), Marketing Qualified Leads (MQL) (3.4%), Page Speed (5.6%), Pageviews (4.6%), PR mentions (3.8%), Rankings (7.8%), Revenue (5.4%), Time On Page (12.2%), Social Engagements (3.8%), Backlinks (14.9%), Conversions (5.4%), Branded vs. Non-Branded Traffic (5.5%). [4]
199. Almost half of the SEO pros we surveyed (41.4%) said the ROI from their SEO investments either stayed the same or decreased this year. [4]
200. A small majority (58.7%) enjoyed improved SEO ROI over the 12 months prior to our survey
Those who saw a reduction in ROI only saw nominal losses, with 16.4% saying ROI decreased “a little” and only 3.7% indicating it had decreased “a lot.” [4]
201. SEO pros across all sectors are largely satisfied with the results of their efforts this year 61.3% are satisfied or very satisfied with their SEO results, 6.5% reported being dissatisfied, and 3.1% are very dissatisfied. [4]
202. A surprising 29% of SEO professionals seem ambivalent about their results over the past year – they are neither satisfied nor dissatisfied with their results [4]
B2B SEO Budget and Budget Priorities Statistics
203. The majority of SEO budgets reported by Search Engine Journal were less than $500 (22.%). Down from the average of $1,000 to $5,000 reported in 2021 [4]
204. Budgets of $10,000 or more increased by almost 3.0% [4]
205. More SEO professionals (+11.0%) reported that they’ve moved to operate with no specified budget [4]
206. A majority of client budgets (27%) stayed the same going into 2022 [4]
207. The overall top three services that agency SEOs were asked to provide were: Increased website traffic (21.8%), lead generation (19.5%), and better search rankings (18.1%) [4]
208. The top three services in-house SEO teams were asked to provide were: Increased website traffic (26.2%), lead generation (20.9%), and better search rankings (17.5%) [4]
Biggest Challenges B2B SEO Statistics
209. Top Challenges: The greatest challenges identified by SEO professionals over the last 12 months were lack of resources (14.9%), strategy issues (12.3%), and scaling processes (11.9%). Budget cuts, which were the top challenge in 2021, fell to number six this year. Pandemic-related issues remained a concern as well. [4]
210. Team Size and Challenges: Many SEO professionals work on small teams, with 47.7% working on teams of 10 or fewer people. Lack of resources and strategy issues may be attributed to the size of the teams. [4]
211. Shifts in SEO: When asked about the biggest shifts in SEO, SEO professionals identified machine learning and AI (18.7%), Google updates (18.0%), and third-party cookie deprecation (13.9%) as the top factors. Competition for talent was also a significant concern.[4]
212. Emergent Factors: SEO professionals considered machine learning and AI (11.3%) and core web vitals (10.8%) as the most important emergent factors in SEO. Other notable factors included EAT and trusted sources, mobile SEO, and SERP features. [4]
213. Sector Differences: B2B SEO professionals emphasized qualified leads as an important metric, while B2C/ecommerce professionals focused on the difference between branded and non-branded traffic.[4]
214. Machine learning & AI were also identified as the most important emergent factor in SEO by the 31.3% of SEO professionals who selected it as one of their three choices. [4]
215. 88% of marketers say SEO will be more impactful in 12 months than it is today (GrowthBarSEO)
