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13 B2B SEO Statistics Marketers Should Know in 2024

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While the SEO industry might seem chaotic in 2023, it’s still important to stay up to date with learning everything you can in SEO. These B2B SEO statistics will lead you to what works today and what does not and improve your B2B SEO campaign.

That’s why I curated 13 B2B SEO statistics that will help keep you up to date with the SEO industry.

Let’s jump in

B2B Buyers Journey SEO Statistics

1. There may be 6-10 people involved in any given B2B purchasing decision. [5]

2. Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. [6]

3. 71% of B2B researchers start their buying process with a generic search. [6]

4. 89% of B2B researchers use the internet during their research process. [6]

5. 74% of B2B clients conduct half of their research online before making offline purchases. [6]

6. 60% of B2B organizations utilize search engine optimization in their marketing efforts. [6]

7. 45% of enterprise-level companies invest over $20,000 per month in SEO. [6]

8. 81.2% of B2B professionals and owners report higher quality leads from SEO compared to PPC (Pay-Per-Click). [6]

9. SEO generates more sales than PPC for 70% of brands. [8]

10. In-house organic SEO efforts drive 12% more website traffic than fully outsourced efforts. [8]

11. 70-80% of users focus on organic search results. [7]]

12. 81% of B2B marketers recognize the significance of SEO in lead generation. [9]

13. 70-80% of B2B users ignore paid ads and focus on organic results. [9]

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