Taylor Scher Blog

SEO Quick Wins: Finding Easy-to-Win Opportunities

Table of Contents

This article is a transcript of a video I made about finding quick wins in SEO.

Most of this article will be covered in the video, but I added some details if you want to keep reading.

Let’s jump right in. 

Using Google Search Console for Quick Wins

When looking for quick wins, I almost always use Google Search Console. 

9XvidAOmY2ZozY91mdaI8lTz9dpIbOSjlicSgRVn4LCSm5OjeL1sjWPQrenUSxb3DOCHjA8Qbtm3MEV2dog9b26hi5 HI i5zx1qCunT0kvtWz eeOFtU97cEebvX3 JIupQ8xIy7uzBiaFJT7Gv Q

Google Search Console will give me the best access to keyword da a. 

I can find keywords that Ahrefs and SEMrush typically won’t show me, and from that, I can use this GSC to find quicker SEO wins that we should be going after. 

Starting with Google Search Console, I usually start with the last 28 days. 

7uZ0xcwKDdhmCacL5SOyYU1nxXYTR LdDVj6iykgesscBVHMJOo4e9qHFm4pPAlWPVc5uKiMXCVbf QLpkTATnNQp27AAbRCjLlsvtr5nzl7zy 6ELvdU4YCU4nYPzr4LRacpnWkX JRYGnuEZRnGEM

This is going to show me where more accurate keywords are currently positioned. 

With the previous three months, if I updated an underperforming page, it wouldn’t accurately show where that keyword is currently positioned.

It looks at the average positioning, not the current positioning. 

9HQDFrtVqZwXR7BHA4RXKIl7cQ8OryQFTeZuVXYLJgrqQBk4sDYL923YbK6CzurJQvG3kUH5Oujo4hzZoOaNqvU71VTU 8KDz7bi4sv49sbSO3uHzzRB9xd12qBKFCfvmtsDbsGe7m8SDhK6 YpTpE8

So, when we look at the last 28 days, the rankings will be more consistent than three months ago, when the page might’ve been underperforming and suddenly increased in positioning. 

Exporting Your Data to a Spreadsheet

I usually export this data, the last 28 days, and then I also like to set the previous 16 months, giving me access to much more data. 

TJdgs0KwP6iErMsGyB4JmLJvKDT9kDIQDqlyYXdDJfwWrRYCHKOxvJVubdbhffZyhQSa zTKvZdiWEFVaGnTBXQMHho TdoK97PtiyGvRMptv6lBYU3 lGlieAo58jmW1YrepYekhXDf1AjDMEs5 8g

Once I have that, I will export this to Google Sheets.

So this is the last 28 days of data, and the other tab I have is the previous 16 months. 

NIN1lZ Caq2jpDvw1wNPNedxpPmRcwgQZQMKZzm3NCEtI 7v6

Going AfterLow-Hanging Fruit Keywords

So, I’ll set a position filter for the first one between 4 and 20. 


A position filter like this will show me keywords ranking in that ideal low-hanging fruit spot. 

We have the keywords, and they’re ranking, but they’re underperforming. 


If we give them more attention, we should see better results. 

You can see in this case that these are all of the keywords that my website ranks for but are just not ranking well at the moment.

To go after these, just:

  • Add internal links to them
  • Update your existing content 
  • Add additional new content that improves the quality of the page
  • Build backlinks to that page if necessary

Low Click, High-Rank Keywords

Once I have my low-hanging fruit keywords, I can see if any keywords on the first page aren’t ranking well. 

So, I call this low-rank high click, and what you’ll want to do is set a position filter that will show you keywords that are less than 10, and then you’ll also want to set a click filter.

hH5dhl2EL rns4dJ eI2tMc PW0oQkRvzKu16TYOUsZP X4S8k MISPupae JWutsNCOX9ehSnjWu2FqInqaMPz06 MEOWXwnSE LQQKamGt

These filters will show me keywords that rank on the first page but aren’t getting any traffic despite impressions for them. 

Some of these will be junk keywords like Taylor SEO company. 

Those are more branded, but if we’re looking at SaaS SEO budgets or GSC performance reports for low-hanging fruit keywords, these are something that I can get more visibility for. 

In the case of impressions, you can see that these keywords are being searched for, so they’re not entirely junk URLs.

To fix this, just:

  • Improve the search appearance of your URLs
  • Make your title tags more click-worthy
  • Make sure your meta descriptions aren’t being changed to anything weird
  • Add schema if necessary

Finding Content With Potential

Another thing you can do with your last 28 data is look at content with potential. 

29 8NhhLgCLKJ9Hs3j0 EJnj32kRnB nHiIWG3O8YjsE34iJ0a6727tGdF8Lr8QLeGck28gG4zpNRvhl9apiek 9GXWy v1HT7Bpa9AarXTI81FdujXeWaj4Tq7VRLtd2pYvDSviLt U5Wbq OqOPLc

So, content that is going to need a lot more work to be able to rank for them. 

So instead of having a position filter for less than 10, this time, instead of less than, we’ll want to switch this to greater than position 30. 

From this, you will want to look at the pages you don’t have content for. 

So, in the case of crawled, currently not indexed, I have content around that keyword, but it needs to perform better. 

But I can look through this list and see if there’s anything else I need a page for.

In this case, you’ll want to improve that ranking article to match the search intent or create a new topically relevant page.

Since I have a crawled currently not indexed article but not a discovered currently not indexed article, I could create one for DNI and internally link them with each other. 

Going After Zombie Pages

You want to look at the last 16 months of page data.

We’ll want to look for zombie pages on your website. 

LWu9WZc12WWx2BFS8jJh LaEiFbZdP3 x padqVgxlZFLm82TOBYOdrDgVNmE4v8WQo35GaAB0QIyeo1c hcPY zPaz3aFs1tTIKa3Q8Xtv6c2ZAt7W4aIuD6bFlDpEnhOQscPdyi4fR0OiwMQsGv4E

So, are any pages that aren’t performing at the mom nt? Pages that don’t have any clicks or impressions? 

Here, I’m setting a filter for “clicks less than 1” and “impressions less than 100.” 

This will show me pages that are not doing anything at the moment. 

If I look at these in Google Search Console, this will likely tell me that these pages aren’t ranking.

Google ranked them for a little bit and then devalued them entirely. 

That doesn’t mean you need to go through all of these and delete them individually, but I would go through them and see what type of pages you want to keep and what you can delete. 

Some of these are pages on my website that I want to keep, like HR software marketing; even though that is a very niche topic, I still want to keep it because it has some conversion intent attached.

If you are good with sheets, you could also export Google Analytics data to add conversion d ta. Thinking about it now, if you have GA4, you should be able to integrate Google Search Console with GA4. 

Then, you can export all of your data containing clicks, impressions, CTR, and impositions, and then you could also include conversions or events. 

Because that’s something to focus on, like if you are going after these pages and you notice that this page isn’t getting a high volume of impressions, but it is getting some clicks here and even conversions, you’ll want to keep it.

This page still has potential, and it likely means that you need to update or improve that page so more people are likely to click on it. 

But when you’re looking at these pages, you want to see:

  • If the page has potential
  • If it’s cannibalizing another page
  • If it’s entirely dead 
  • It isn’t made for SEO

I will say zombie pages almost always result from cannibalization, so I would see if you can take the underperforming page and consolidate the content into the page currently ranking for that keyword. 

Alternatively, you could delete it or not index it entirely. 

But when you make that decision, just be sure that this should be done, and it won’t affect conversions or events or anything like that if the page still has potential.

Doing a Traffic Drop Analysis

SUY1rMXmAY5wSRXST3WC0khrg1YCNYn4FI8 daHXWBuisdp0QzQHHgmKclsXprpn80PRq0XBKcrzGYfPacHW7K9wnl1DyCcOlpUiK3302QShnrdAo5X Fqzv5EM4T0RjIcnLqM4Czy6WsadfMbiShyk

If you look in Google Search Console, you could do last or compare and then compare the previous three months, and that should give you an idea of if any pages have been dropping off in traffic or if you have seen significant drops in traffic. 

zyUN xYspvzg2fnKJpmH1m0YMaG Ccp5FtFT2Ge5gxLdgvnfslTNww1S9V280bF8s7G VCM3QYLKUKwz1Tbs

Doing a traffic drop analysis can be helpful because it tells you pages you last touched a while ago and could use sprucing up.

You should add more information here or add some further updates.

Going After Pages with CTA Potential

My website might not be the best example, but another thing you can do in Google Search Console is look at the pages that have performed the best in the last 16 months. 

If I look at this one and see my website’s still in progress, I’m still working on this one. 

bnYpYnh7AaJApIPHJYs0j8eb7 5Vz 0dnCsLBvmvUWlu5 Ce35vft03TkHMJhjYI4JSc dIb

If we come over to pages, I would recommend looking at the pages that are performing well at the moment, like the pages that have been getting the most clicks out of the last 16 months, and then just see if there’s anything you can do to include some kind of CTA maybe. 

Set up conversion rate tracking or conversion tracking; then, you can measure if these websites are getting conversions, how many clicks they’re getting, and if you see an increase or decrease after your updates. 

Something else to consider is that everyone is always focused on new and existing content for traffic potential. 

Still, when it comes to SEO, our primary goal is to drive some result, whether it’s a lead, someone signing up for your newsletter, booking a demo, or whatever it is. 

We want to make it as easy for a user to convert. So, if you see an article performing well, add some CTA.

It could be a popup, an in-body CTA, or a sidebar that you include; whatever it is, I recommend looking at the pages that have gotten the most clicks over the last 16-month period and then adding a CTA to it.

So that’s some of the stuff you can use in Google Search Console.

Using Ahrefs to Go After Quick SEO Wins 

We can also use Ahrefs to go after a few SEO quick wins.

Ahrefs gives you a few ways to look at the keywords performing on your website.

In this case, you can do it very similar to what I did before by looking for these low-hanging fruit keywords. 

This time, we can be more customized with it. 

So, in this case, I have that position set for keywords in position 4 through 20, and then let’s say I want to add a rule that these keywords have to contain ‘how,’ and now I can at least filter my keywords a little bit more. 

OyESQgKVU4X5WbPaURdFtUJVMqr4w0F ZvWajzH2lsJol3wEtM6 4bPgJzNSXvU9hYCt5yJHZ7y

The only downside to this is that you need access to data or as many keywords as Google Search Console, but it’s still helpful to look at any to see if there are any quick-win keywords you still need to include in Google Search Console. 

Because when you are looking there, it can be a lot. 

But if you want to get more granular and specific with your keyword data, I recommend just coming to Ahrefs and seeing your opportunities. 

And I will say you can use KD; I’m not a big fan of it, but let’s say I enter a KD of 20, which is supposed to be not competitive at all; then we could see there are some keywords that I can go after that probably won’t need as much work. 

fHPojwOqAs4yVAtyEjHuF rsBl540TyDU7zGx3Fg5xjl2yN cIAKC7TMFOmd8KQQAWOLsWYIZzK9kJdL1NCc7vDbnzdQGg2IOzAQ Caw C9szvPE3h ZNccmoyt6C5c70UfoELgR6 O TGy1Q FzgE

I’ve been trying to rank for this keyword for a long time now, and if it’s saying a KD of six, I’m either terrible at my job, or this metric needs to be correct ed. That’s probably not a good way to phrase it. 

But from what I’ve seen with KD, it’s only sometimes accurate, especially in how they measure a keyword’s difficulty. 

You must consider more than just your domain authority, how many links a page has, and how comprehensive that page is around that content.

It’s only sometimes accurate, but it can be helpful occasionally.

Using Ahrefs Opportunities

You can also use Ahrefs opportunities, which I find helpful. So, this is automating the work that I did before. 

LKTlDAFqhlzZL97zWl blLZcGpwcmpcnMhOYhpkgXBWOUri0YzDKCYgP4Py sVMWNo3rspp68m0VGRQ2NEmfVrNoz8WLy jkL0snoAVicYw1 Zv5XnUQG83 a jdB5vnzGlklB12JDVKaZOUlFt25k

So you can see which pages are low-hanging fruit, which keywords you can have like a featured snippet potential, if there are any keywords from a content gap, like if there are competitors that are covering content and let’s say I don’t have content for, content with declining traffic. 

You can look at this, but I recommend using Google Search Console over this one. 

And those are the ones you can find in Ahrefs. 

As I said, Google Search Console is your best bet when you see these keywords. 

Still, the ones you want to go after are the ones already ranking in positions 4 through 20, keywords that are ranking on the first page that aren’t getting any clicks; if there are any content topics with potential that you could go after, and then like I said also going after zombie pages as well. 

See if there’s something that you missed out on and if you can either delete, update, or consolidate those pages. 

Wrapping up on Finding Quick Wins for SEO

But that’s all I have for the quick wins. 

As I said, these are very easy to go after, especially when doing low-hanging fruit keywords or low-click high-rank. 

These take little work outside of just adding a section, tweaking a header, and updating a title tag; maybe, if you want to go for a meta description,

I’m not their biggest fan, but it is something to consider. 

Get the News Latest Here

    Recent Posts

    Most Popular

    Follow Me

    Copyright 2024 – TaylorScherSEO. All rights reserved
    Scroll to Top