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SaaS SEO Budgets: How Much Should a SaaS Spend on SEO?

Published on:
May 1, 2025
Written by
Taylor Scher
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Reviewed By
Ani Scher

TL;DR

SaaS companies should allocate roughly 5–10% of revenue to SEO—adjusting for in-house vs. agency costs, PPC spend, audience type, and competitor intensity—to fund the high-quality content, link building, and technical work needed for sustainable growth. Using keyword-based, historical, and TAM forecasting with tools like Ahrefs, Google Trends, and Search Console helps align that budget with realistic traffic and revenue goals while balancing paid and organic channels.

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