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HR Tech Lead Generation: Different Ways to Increase Sales and Leads

Published on:
March 3, 2024
Written by
Taylor Scher
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Reviewed By
Ani Scher

TL;DR

This article will pretty much give you a deep dive into how to generate quality leads for an HR tech product. If you don't want to read the full article, here's a quick TL;DR

  1. Diversify Your Marketing Channels with Inbound and Outbound
  2. Use SEO to Capture Bottom of the Funnel Leads and Increase Brand Reach
  3. Use PPC Against Your Competitors
  4. Build Organic Social for Brand Awareness
  5. Leverage Lead Magnets in Your Content
  6. Create Personalized Landing Pages for your ICP
  7. Build Relationships with your Audience with Account-Based Marketing
  8. Leverage a Product-Led Content Strategy
  9. Create Short, but Valuable Product Trials
  10. Start a Referral Program
  11. Highlight Customer Success Stories
  12. Invest in Video Content and Demos
  13. Offer Discounted Annual Plans
  14. Create a Free, But Limited Version of Your Product
  15. Deliver As Much Value as you can During Your Demo

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