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Content Marketing for HR Tech That Isn't Boring: How to Generate Quality Leads from Quality Content

Published on:
March 3, 2024
Written by
Taylor Scher
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Reviewed By
Ani Scher

TL;DR

Most HR tech content marketing falls flat because it chases vanity metrics and uses generic, AI-driven copy that ignores real audience pain points and revenue goals. This guide outlines a full-funnel, KPI-backed strategy—covering audience research, expert writing, funnel-specific keywords, visuals, lead magnets, and repurposing—that turns your brand into a trusted HR thought leader and consistently generates qualified leads.

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