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11 SaaS Marketing Trends From Industry Experts

Published on:
March 3, 2024
Written by
Taylor Scher
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Reviewed By
Ani Scher

TL;DR

  1. The AI + Content Bubble May Pop Soon?
  2. AI + Automation Taking Over Time Consuming Tasks
  3. SaaS Influencer Marketing On The Rise
  4. Direct Marketing and In-Person Trade Shows/Events Remain the Top Areas Where SaaS Marketers Are Putting Their Budget
  5. Employees Building More Personal Brands and Becoming Brand Advocates
  6. More Content Diversification Beyond Just Blog Articles
  7. TikTok May Still Be An Untapped Market
  8. Cold Email Becoming a More Profitable and Effective Marketing Channel
  9. Video Marketing Will Continue to Grow as a Main Content Type
  10. SaaS Marketers Will Prioritize Brand Awareness Over Lead Generation
  11. Webinars Will Continue to Be Effective for Brand Awareness and Lead Generation

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