How I Helped a B2B Company Add $138k ARR Just From Organic

This is a client in the B2B space that came to work with me back in November. After not being satisfied with what their existing SEO was delivering, they roped me in to help fix their strategy.

Together, we revisited their existing content and built out new sales assets, resulting in an additional $11,500 MRR from SEO.

Taylor Scher Consulting

The Problem

UpsellPlus had a common problem. They had hired an SEO off Upwork that was completely botching their SEO strategy.

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Like a lot of brands who’ve been given bad advice, they set out to create dozens of pieces of content tailored exclusively to keyword stuffing and not to value or reader experience.

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This client was also missing out on sales assets that would help clients make the choice to buy in — including a quality demo which is essentially a minimum expectation for SaaS.

The Solution

For UpsellPlus, our strategy focused on sales enablement content, BoFu essentials, and the development of high-value product pages to help their ICPs convert.

Step 1

Building for enablement content

Here’s what this looked like:

Building out an entire profile of customer success stories
Optimizing their home page to include more social proof like testimonials and names of their reputable partners
Replacing stock photography with product-led images
Helping them build out a product demo offering
Adding more sections to the home explaining what the product is
Cleaning up a few pages like the about us and contact page
Building out a full range of competitor comparison pages

Step 2

Developing a full range of BoFu-style content

Here’s what this looked like:

Going after alternative content against their most well-known competitors
Creating different “best x” articles for their product’s use cases and industries

Step 3

Auditing their entire content profile

Here’s what this looked like:

Deleting completely dead pages
Merging underperforming pages into performing ones
Updating content that was in a low-hanging fruit position and/or had conversion potential

Step 4

Creating high-value product pages to educate their audience

Here’s what this looked like:

Each use case feature has a product page
Each page was fully optimized to educate the user on that product
We also optimized those pages for search so they brought in highly qualified traffic

Step 5

Adjusting our keyword and MoFu approach

Here’s what this looked like:

Building content that targeted mid-funnel prospects
Targeting JTBD and pain point keywords
Positioning their product as a solution

A graphic of two coffee cups surrounded by bright, aqua rings.

Here are the results.

Added $11,500 in MRR

Had over 570 free trial requests just from organic

6 of their top 10 highest converting pages were BoFu content

"Taylor helped us achieve top 10, top 5, and #1 rankings for the keywords our target customers look for."

A man with blond hair smiles at a camera.

Jaap V

Founder
UpsellPlus

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Book an intro call.

Get Started Services & Pricing

The Problem

The Solution

For UpsellPlus, our strategy focused on sales enablement content, BoFu essentials, and the development of high-value product pages to help their ICPs convert.

Building for enablement content

Developing a full range of BoFu-style content

Auditing their entire content profile

Creating high-value product pages to educate their audience

Adjusting our keyword and MoFu approach

Here are the results.

Added $11,500 in MRR

Had over 570 free trial requests just from organic

6 of their top 10 highest converting pages were BoFu content

"Taylor helped us achieve top 10, top 5, and #1 rankings for the keywords our target customers look for."

Want results like this?Book an intro call.

Want results like this?
Book an intro call.