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Startup Marketing Budgets: How Much Should a Startup Spend on Marketing?

Published on:
March 3, 2024
Written by
Taylor Scher
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Reviewed By
Ani Scher

TL;DR

Startups should plan to invest about 15–20% of their annual revenue on marketing, balancing immediate lead-gen channels like PPC and social ads with mid-term tactics such as email and organic social, and long-term investments in SEO, content, and brand building. By focusing on 2–4 channels at a time, testing performance, and ensuring solid product-market fit and a clear go-to-market strategy, founders can optimize ROI and scale marketing spend effectively.

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