Long tail keywords are essential if you’re a B2B SaaS company looking to bring in targeted and high-quality organic traffic.
This article will explain why these keywords are so important, and how to use them to your advantage.
If you’re looking to get the most out of your SaaS SEO strategy, here are the top tips for finding long tail keywords for your SaaS.
TL;DR: B2B SaaS companies should focus on long tail keywords for targeted, conversion-ready traffic. You can find inspiration for long tail keywords by using tools like Google Search Console, Ahrefs, SEMrush. And make sure your long tail keywords are aligned with the full marketing funnel (ToFu, MoFu, BoFu).
What Are Long Tail Keywords?
Searchers use long tail keywords when they’re close to buying something or when they know more about what they’re looking for.
Unlike generic keywords, which get a lot of searches and are tough to compete with, long tail keywords get fewer searches but have a better understanding of what people are looking for.
This means users are getting more narrow with their search, and they’re looking for specific solutions instead of generic ones.
Why Long Tail Keywords Are Great For a SaaS
When it comes to long tail keywords, it’s important to remember that they’re used by people who know exactly what they’re looking for.
For example, if someone were looking for CRM software, they’d probably search for “CRM,” but if they’re looking for something more specific, they’ll go with a modifier that narrows their options down. So if you’re a “CRM for real estate agents,” it will be much easier to capture that specific audience compared to just ranking for “CRM.”
That way, companies can target and meet a smaller audience’s needs, and your audience can find what they’re looking for.
This allows your B2B SaaS to position itself as a main solution for your audience without going up against as much competition.
If you’re a CRM, you’ll have a lot of competition from other CRMs like HubSpot or Salesforce, but if you’re a CRM for small businesses, you won’t have as much competition, and you can focus more on building your brand for your target market.
For instance, a CRM like DrChrono could focus on long tail keywords that relate to healthcare software, like:
- “EHR software for small clinics”
- “Medical practice management for pediatricians”
- “HIPAA-compliant EHR solutions”
- “Digital health records for independent practices”
- “EHR integration with telehealth platforms”
- “Mobile EHR solutions for physicians”
- “Cloud-based medical billing software”
- “EHR software with patient portal features”
- “Practice management software for multi-specialty clinics”
- “Customizable EHR platforms for specialists”
How to Find Long Tail Keywords
Use Your Google Search Console Data with Regex
Google Search Console is a great tool that helps you understand what people search for when they visit your website.
It gives you access to detailed data about their search queries so you can tailor your content to meet their needs and optimize for the keywords that drive them to your site.
GSC can also help you identify long tail keywords, and you can filter your queries to show longer, more specific terms.
You can also use regular expressions to identify keywords based on the stage of the buying process.
BoFu (Bottom of Funnel):
At this stage of the BoFu process, users have already done their research and are ready to take action. They’re looking for the final details to help them decide, like pricing, trial plans, and product demos.
That’s why keywords in this category are related to buying actions or product specifics. If you target these keywords, you’re talking to people intent on buying, which is great for getting them to convert.
MoFu (Middle of Funnel):
MoFu users are still in the evaluation stage. They know what they need and are comparing different solutions to figure out which one is best for them. They might be looking at other products, comparing features, or asking for reviews to see how satisfied users are.
The keywords at this stage are all about comparing and evaluating. Focusing on these MoFu keywords can make your product or service look like a top contender and help people move on to the next step in the buying process.
ToFu (Top of Funnel):
In the ToFu stage, people are just starting to figure out what they need. They’re looking for general info, tips, or just some basic info to get a better understanding. The keywords used in this stage are more broad and open-ended.
By targeting the right keywords, companies can get their brand out there and show potential customers what they offer, which will help them get more involved in the next steps of the funnel.
It’s a good idea to start with BoFu keywords since they’re aimed at people close to making a purchase, which means you’ll have a better chance of getting them to do it.
But if you want to focus on conversions and impressions, you’ll want to focus on the most important terms first. After you’ve optimized BoFu, you can move on to MoFu or ToFu keywords to reach more people at different stages of the decision-making process.
Use Ahrefs or SEMrush
If you’re looking for long tail keywords to use for your SaaS, Ahrefs or SEMrush are some of the best tools to help you out.
The Ahrefs Keyword Explorer tool will give you a list of potential long tail keywords based on the keyword you enter, plus any questions related to it.
It’ll also give you metrics like how many people are searching for that keyword, how hard it is to rank for it, and how much traffic it could bring.
Use Google’s Free Data Like AutoSuggest and People Also Ask
Google AutoSuggest is a feature that gives you suggestions when you type something into the search bar.
It’s based on what other people are searching for, so if you type something related to your SaaS, you can get long tail keywords and even branded queries.
Plus, you can use Google’s People Also Ask section to get even more results.
Common Types of Long Tail Keywords for a SaaS
ToFu (Top of the Funnel):
During the ToFu phase, people are trying to figure out what their issues are and what they need to know.
They’re not just trying to find the right software, but they’re also trying to get a better understanding of what their issues are. Common long tail keywords for SaaS in this stage might include:
- “Challenges in remote team management”
- “Benefits of automated marketing workflows”
- “How to improve customer relationship management.”
- “Ways to streamline e-commerce inventory”
MoFu (Middle of the Funnel):
At this stage of the MoFu process, people have figured out what their issues are and are looking for solutions. They’re trying out different ways, techniques, and methods to tackle their issues. During this stage, people are talking about things like:
- “Best tools for enhancing team collaboration”
- “Solutions for efficient project tracking”
- “Comparing CRM platforms for small businesses”
- “Effective strategies for digital marketing automation”
BoFu (Bottom of the Funnel):
At this stage of the BoFu process, users are almost ready to make a decision. They’ve already narrowed down their choices and are looking for more details like pricing, how it’s being implemented, or user feedback. Common long tail keywords for a B2B SaaS at this point are:
- “[Specific Software] pricing details”
- “How to implement [Software Solution] effectively”
- “User reviews and feedback on [Software Name]”
- “Integration capabilities of [Specific Tool]”
These long tail keywords can help SaaS companies get in touch with potential customers at every step of the buying process, from when they first hear about the product to when they make a final decision.
Need Help Finding Long Tail Keywords that Matter for Your SaaS?
You should now have all the ammunition you need to find the right long tail keywords for your SaaS.
If you need additional help, feel free to schedule an SEO strategy call with me. I’m an SEO consultant who helps SaaS companies grow their revenue through organic.