20 of the Best Marketing Tools for B2B SaaS Companies

If you want to stay ahead of the competition, you need to make sure you’re using the right marketing tools and platforms for your SaaS 

From demand generation to email marketing, and social media management to data analytics, there’s plenty of tech stack out there that can help you streamline your workflows, give your customers a personalized experience, and keep them coming back. 

This guide looks at 20 of the best marketing tools out there for B2B SaaS companies. 

When you combine them, you’ll be able to get the results you want and keep up with the competition.

HubSpot

HubSpot is the perfect platform for B2B SaaS companies looking to get started with inbound marketing. 

It’s got everything you need to get started, from landing pages and blogging to email automation and analytics. 

Hubspot has a powerful CRM and powerful analytics and optimization tools to help you get the most out of your inbound marketing efforts. 

Over 40,000 businesses trust HubSpot thanks to its comprehensive features, easy-to-use interface, and education resources.

Salesforce

Salesforce is the most popular CRM in the world, and it’s the perfect platform for SaaS companies to build their marketing and sales systems. 

It has a powerful customer database that can be used to segment customers, manage campaigns, and automate tasks. 

Plus, you can use it to engage with customers on a 1:1 basis. You can also use it to create content marketing, emails, chatbots, etc. 

And, with its native AI features, you can get insights to ensure you’re spending the right amount and getting the most out of your marketing and sales efforts. 

Plus, Salesforce claims that users get 2.3 times more leads, 32% more customer satisfaction, 34% quicker case resolution, and more.

Marketo

Marketo is the go-to for businesses who want to get the most out of their SaaS marketing automation. 

It has all the bells and whistles you need to ensure your campaigns are successful, like lead scoring, testing, and more. 

Plus, it’s got strong integration with Salesforce to get the best of both worlds. 

And if you’re running an omnichannel program, Marketo has the tools to ensure everything runs smoothly. 

Their Engagement Engine makes it easy to personalize your campaigns in real-time. 

And if you have a lot of product catalogs or segments, you can use Marketo’s specialized tools to manage and measure them.

Pardot

Pardot provides B2B marketing automation for mid-sized and mid-sized SaaS companies through Salesforce. 

It’s really customizable so that you can tailor your campaigns to your users based on their actions and CRM info. 

You can use this segmentation for email marketing, lead nurturing, and customize lead scoring models to help sales prioritize the best prospects. 

Plus, you get rich analytics to help you understand your campaigns and content. 

Salesforce says Pardot customers get a 32% increase in deal size and a 27% increase in time to revenue, so it’s clear that Pardot can help you get the most out of your marketing and sales funnel.

Drift

Drift helps SaaS companies use AI-powered chatbots to contact potential customers in real-time. 

They use chatbots on websites, emails, and social platforms to qualify leads with questions and send them to sales reps. 

Plus, they can live chat with buyers on sites and book sales chats. Conversation intelligence helps reps understand what people are talking about, and lead scoring helps them determine which prospects to focus on. 

Drift says that users get 56% more leads and 107% more pipeline influence from website chat and that sales chat can lead to a 13x ROI for SaaS companies.

Intercom

Intercom makes it easy for software-as-a-service (SaaS) companies to chat with potential customers and prospects in real-time on the web, on mobile, and through email. 

Chatbots can help qualify leads, and chat windows link visitors to live reps to book sales. 

Email campaigns are tailored to the user and use trigger-based sequences to personalize the campaign. 

Studies show that Intercom can help SaaS brands get a 40% boost in conversion rates, a 38% increase in leads, and a 320% return on investment.

Mailchimp

Mailchimp is the perfect tool for small businesses looking to get their message out there. 

It’s easy to use and comes with pre-made templates that make it easy to create professional email campaigns. 

Plus, it’s got all the bells and whistles you need to get the most out of your marketing, automation, and CRM. 

It’s got all the features you need to nurture your contacts, plus detailed analytics to help you optimize your campaigns. 

Plus, you can integrate it with other services to get more out of it. 

Mailchimp claims that their customers get up to a 900% return on investment, so if you’re a SaaS company looking to get your message out there, Mailchimp is the way to go.

ActiveCampaign

ActiveCampaign is the perfect combination of email marketing automation and a CRM system for small to medium-sized SaaS businesses. 

It has over 500 integrations that link your marketing campaigns with other systems, and you can use powerful segmentation options to identify the right people for your sales reps.

Plus, you can use a drag-and-drop builder to simplify your campaigns. 

And if you use ActiveCampaign, you’ll see an increase in open and click-through rates – it’s a great way to get people engaged and convert.

Google Analytics

Google Analytics is the top-of-the-line web analytics platform that helps SaaS businesses better understand their website traffic and how they’re doing with customer acquisition.

It has easy-to-use dashboards that make analyzing huge amounts of data accessible. 

Plus, it has features like tracking campaigns, analyzing behavior, and tracking goal conversions so you can see how your marketing is doing. 

Google says that users get up to a 21% boost in leads, which shows how much value businesses get. If you’re looking for a data-driven way to market your SaaS, then Google Analytics is the way to go.

SEMrush

SEMrush helps software-as-a-service companies stay ahead of the competition by giving them access to a huge database of keywords, strategies, and SEO tools to help them grow organically.

It also has features like rank tracking, content audits, and traffic analytics to help you identify areas for improvement. 

Plus, it shows you which PPC tactics are working for your competitors and which aren’t. 

Most users report seeing an increase in traffic with SEMrush’s insights, so you can ensure you’re staying one step ahead of the competition.

Ahrefs

Ahrefs has got you covered when it comes to SEO and content exploration. 

You can use their tools to determine what you need to optimize your site and then use their backlink analysis to decide where to focus your efforts. 

Plus, their content research can help you find out what’s trending and what your competitors are doing. Their competitor discovery tool can help you spot potential threats or partnerships. 

Clearbit

Clearbit helps SaaS Sales and Marketing teams get the most out of their visitors and prospects. 

It gives them real-time information about the company, the tech they use, contact details, and more. 

This allows them to tailor outreach and contact people based on their role. Plus, it integrates with all the major marketing and sales platforms, like Salesforce, Marketo, and more. 

Clearbit claims users get 2-5 times better prospecting and conversion rates with their actionable business info.

ZoomInfo

ZoomInfo provides a wealth of B2B data about companies and their contacts to help with sales and marketing for SaaS. 

It has access to over 220 million people and 14 million companies, which helps with targeting. It also has technical insights about companies to help with product reviews. 

Contact data is added to CRMs to make it easier to reach more people. 

Plus, it has filters and lists to help you narrow down your audience. 

According to ZoomInfo, the best sales teams have 119% bigger and 127% faster sales with their data, which shows how actionable info can help speed up sales.

Mixpanel

Mixpanel makes it easy for software-as-a-service companies to better understand how their users use their products online, on mobile, and on other platforms. 

It has features like segmentation to help you figure out how certain groups use your products, funnel analysis to figure out where you’re losing users, and retention reporting to show how long-term engagement is. 

Plus, you can customize your analysis with powerful queries. And if you want to connect your data to your marketing and support efforts, you can use integrations. 

Mixpanel says that users who use it increase their retention by 15% and their conversions by 25%, on average. So, if you want to get more users and grow your SaaS business, Mixpanel has you covered.

Segment

Segment helps software-as-a-service companies get the most out of their customer data. It unifies data across all their systems, so you don’t have to worry about data silos or duplications. 

Plus, it’s easy to integrate with hundreds of different apps, so all teams can access the same data from any system and use it to reach customers. 

With Segment, you can expect a huge increase in prospect lists, pipelines, and valuations – up to 320% and 2.2 times, respectively.

Hotjar

Hotjar is a great tool for SaaS companies to get a better understanding of their customers. 

It has all the tools you need to make sure you’re optimizing your sales and product experiences. 

You can use heatmaps to show how visitors are scrolling, clicking, and tapping, and session recordings to track each user’s journey and determine where they’re dropping off. 

Plus, it’s been found that 79% of users use it to increase conversions. So, if you want to optimize your SaaS sales or product experience, Hotjar is the way to go.

OptinMonster

OptinMonster makes it easier for SaaS companies to get more leads from their website visitors. 

They use on-the-spot campaigns and popups to help people sign up, and they customize the signups based on their intent. 

Plus, they use multivariate testing to find the best content and designs to get the most out of the opt-in. 

They integrate with big marketing platforms to make capturing leads easier and handing them off. 

On average, OptinMonster users see an 866% increase in email subscribers. And if you’re looking to get more SaaS leads, OptinMonster’s proactive approach to lead generation can help you get more conversions.

Unbounce

Unbounce helps SaaS companies create, optimize, and test landing pages quickly and easily without the need for IT resources. 

It offers templates or custom designs for marketers to launch campaigns that are tailored to their target audience.

Plus, Unbounce has real-time analytics, advanced A/B testing, and AI-driven copy suggestions that help maximize the impact of landing pages. 

Lead flows are integrated into marketing stacks, and Unbounce claims that brands can create up to four times more landing pages and get two times more leads. 

And if you’re looking for an agile way to promote your SaaS, Unbounce can help you speed up the execution and optimization of your campaigns.

Zapier

Zapier makes it easy for software-as-a-service companies to link up different applications to make their workflows more efficient. 

They have over 5000 pre-made connections that save IT resources and make it easier to send Slack notifications when HubSpot forms are submitted or automatically add HubSpot contacts to Mailchimp. 

This adds up to a unified data flow that makes operations smoother. Zapier says their automation can save teams up to 90% of their time with cross-platform connections.

Trello

Trello is an easy-to-use project management system that helps SaaS teams streamline their workflows. 

It comes with a range of boards, cards, and collaborators, making it easy to manage and delegate tasks. Plus, it’s integrated with lots of other platforms, like Slack and Salesforce, so that you can sync it with your existing systems. 

Messages and comments help keep things organized, and dashboards give you a clear view of what’s happening. Trello claims that it can speed up projects by up to 136%! 

For SaaS teams, it also helps with speed, consistency, and transparency with its flexible project views.

Slack

Slack is a great way for SaaS teams to stay connected and collaborate. 

It’s got channels, direct messages, and integrations that make it easy to keep your company communication organized. 

You can keep your marketing, sales, support, and other groups in touch and see what’s happening. 

Plus, you can get notifications and data into your channels for easy access. And with searchable message archives, you can keep track of what’s essential. 

And with customizable notifications, you can monitor what’s going on in real time. 

Slack users say they’ve seen a 48% decrease in emails, 32% in productivity, and 27% in response times – it’s a game-changer for SaaS teamwork!

Asana

Asana is the go-to work management platform for SaaS companies looking to streamline their operations. 

It helps teams plan, track, and manage their workflows across departments and allows them to customize dashboards to fit their individual needs. 

Plus, it has powerful integrations that connect workflows to popular systems like Salesforce and Slack and gives teams access to advanced reporting and analytics to track progress and productivity. 

With Asana, teams can expect a 50% jump in goal achievement and a 55% improvement in delivery times. 

It’s the perfect tool for growing SaaS businesses that want to drive operational excellence.

Sprout Social

Sprout Social is the perfect platform for SaaS businesses to get the most out of their social media presence. 

It’s got everything you need to run a successful social media campaign, from publishing and engagement to analytics and advocacy. 

Their collaborative workflows make it easy to get your campaigns up and running across different networks. 

They also have listening tools that can analyze brand mentions and sentiment, as well as engagement metrics and benchmarking. 

And with their advanced reporting, you can see how to optimize your strategy. Plus, their client collaboration features make it easy to work with agencies. 

According to their average client, they get 308% more leads from social media than from other sources. All in all, Sprout Social makes it easy to create powerful, scalable social strategies.

Hootsuite

Hootsuit is a great social media marketing tool for SaaS companies to manage global social media campaigns from one place. 

It has collaboration tools to help teams work together, post scheduling, analytics, archival, and audience insight tools to help you optimize your publishing. 

Plus, it has app integrations to sync your social campaigns with other systems and supports over 100 networks. 

According to the company, users have seen a huge improvement in response times, a 35% increase in audience size, and a 23% increase in reach. 

So, if you’re looking for a reliable way to coordinate your social marketing efforts, HootSuite is the way to go.

If You Want Your SaaS to Get Leads and Traffic, You Need The Right Tools

Basically, SaaS companies can use the latest solutions to create smart marketing plans that help them get more customers and make more money. 

When used together, platforms like email automation, social media, chatbots, performance analytics, and more give you a tech stack that helps you get better results at every step of your customer journey. 

To get the most out of your martech suite, you must compare available tools to your current needs and goals. 

The key is to integrate solutions to ensure you’re sharing data, ensuring your workflow is consistent, and ensuring your customers are engaging with you across all channels. 

Once you have the right tech, you can give your customers a personalized experience, optimize your data, and run your business at a level that rivals the world’s biggest software companies.